Purple Dreams: The Lavender Revolution in Kashmir 

Jun 26, 2025 Komal Das

A new era of prosperity for the local farmers is being ushered in by the fragrant lavender fields that are changing the landscape of Jammu & Kashmir

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Lavender was brought to the area in 2016 as part of the CSIR-Aroma Mission's Purple Revolution, which aimed to increase rural incomes and strengthen communities

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Farmers in the Sirhama village transform once-barren land into a fragrant paradise by harvesting vivid purple blooms over eight hectares

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Lavender grows well in Kashmir's rich soil and temperate climate, even on the rocky slopes of Pahalgam and Sonamarg

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A growing market is supported by the use of lavender oil, which is valued at about ₹10,000 per litre and is used in medications, soaps, cosmetics, and perfumes

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Through specialised training, nurseries, and support of value-added products, the revolution empowers women and young entrepreneurs

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The neat rows of purple blooms draw large crowds of tourists, enhancing Kashmir's natural beauty and rural tourism

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Farmers are assisted with processing, branding, and market access by more than 50 distillation facilities and 28 Farmer Producer Organisations

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Kashmir's purple revolution is poised to blossom even more, with over 3,000 families growing lavender and a flourishing aroma industry

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