In an emerging trend across China, young women are paying between 20 to 50 yuan (₹200–₹600) for brief hugs from men dubbed “man mums.” The term initially referred to muscular men, but the idea has evolved, now women choose their hug partners based on personality traits such as kindness, patience, appearance, and body type.
These comforting encounters, often arranged through chat apps, usually take place in public areas like shopping malls or subway stations. The hug lasts about five minutes, offering emotional relief during periods of stress, such as academic pressure or body image concerns.
More Than Just a Hug
Zhou, a hug provider who has offered 34 hugs so far, shared with South China Morning Post that he has earned 1,758 yuan (₹21,000) through the practice. “I hope my hugs help women feel better when they struggle with worries about their body or work pressure,” he said. Zhou clarified that this isn’t a full-time profession for him, the small fee he charges helps establish boundaries and keeps the interaction professional.
Another man involved in the practice explained how offering hugs boosts his own confidence. “It makes me feel good about myself because I can help others feel better,” he shared.
Safe and Simple Connection
One female student, overwhelmed by thesis stress, recalled how a hug from a male classmate once made her feel secure. Seeking that same warmth, she arranged a short hug with a gentle and fit “man mum,” choosing an underground station as the meeting spot.
Another young woman, who goes by the name Fox, met her chosen hug partner bearing coffee and a book. After a brief hug, they discussed school exams and mutual interests. “What made me happier than the hug was the warmth from a stranger,” she said.
Many women say that paying for the hug brings clarity and mutual respect to the interaction. The transaction sets boundaries, ensuring both participants understand the expectations and limits.