Would you ever pay over ₹1.6 lakh for something you usually throw away or at best, reuse as a doormat? That’s exactly what the internet is debating after a video featuring a designer coat made entirely from a Royal Basmati rice sack went viral.
TikToker Sachi Rajguroo recently shared her stunned reaction after spotting the coat in a high-end boutique in the US. In the clip, Sachi browses the boutique and suddenly stops at the odd sight a full-length jacket made from the kind of rice sack common in Indian kitchens.
The coat, stitched using a Royal Basmati rice bag, was proudly displayed on a rack with a tag reading: “One of a kind.” The price? A jaw-dropping $1,950 (approximately ₹1.6 lakh).
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Boutique Calls It ‘Identity and Globalisation’
According to the boutique’s description, the design reflects “identity and globalisation” and still displays the original branding and weight on the back. The coat’s dramatic rebranding sparked intense reactions online.
Internet Erupts in Laughter
Instagram page @sippingthoughts reposted the video with the caption: “Some are calling it sustainable fashion. Others are just confused…Would you wear it?”
Netizens couldn’t stop laughing. The comments section quickly filled with emojis and jokes mocking the idea of luxury fashion inspired by what is usually leftover packaging in Indian homes.
Not The First Time
Earlier, a similar outrage erupted when American luxury retailer Nordstrom listed a basic desi-style jhola bag, often sold in Indian markets for ₹40—for over ₹4,000 online.
