The White House stirred controversy by posting an image of US President Donald Trump on its official X handle with the caption, “Long live the King.” The post, which marked Trump’s completion of one month in office, quickly went viral, drawing sharp criticism.
The image featured a mock-up of a Time magazine cover depicting Trump wearing a crown. Accompanying the visual was a message celebrating his decision to block New York City’s congestion pricing program, which aimed to reduce traffic congestion and fund public transit. The post read, “CONGESTION PRICING IS DEAD. Manhattan, and all of New York, is SAVED. LONG LIVE THE KING!”
White House’s Controversial Social Media Strategy
This is not the first time the White House’s social media activity has sparked outrage. Recently, another post featuring an ASMR-style video of undocumented immigrants being deported drew widespread criticism.
The 41-second clip showed immigrants in shackles boarding a deportation flight from Seattle. Titled “ASMR: Illegal Alien Deportation Flight,” the video, shared on official White House accounts, was criticized for its tone and insensitivity.
Both posts have fueled ongoing debates about the Trump administration’s messaging tactics, with critics questioning whether these posts align with traditional White House communication standards.