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‘Now or Never’ Moment for Israel, Says PM Netanyahu Advisor On War With Iran

June 21, 2025, 5:15 pm

Priya Sahgal, the Editorial Director at NewsX (iTV Network), recently interviewed George Eli Birnbaum, an American political consultant on Israel-Iran war, China’s global rise and other significant geopolitical issues. Birnbaum worked on the United States congressional and senatorial races. In 1998, he moved to Israel to work as a consultant to Prime Minister Benjamin Netanyahu, became his chief of staff, and afterwards formed a partnership with political consultant Arthur Finkelstein. Here are some excerpts of the interview:

Q. He is, it’s good to have you here, George, on the show, and you know, you have really one person who can give us an insight to the man of the moment. You’ve been an advisor to the Israeli Prime Minister, and first of all I’d like to begin with, you know, what is happening, what is he thinking, what is going on in his mind?

A. So as of today, the Prime Minister is really focused on one thing and one thing only, and that is eliminating an existential threat, not just to the Jewish people and to Israel, but for the world. He’s always believed that the Prime Minister of Israel, whoever it is, has a responsibility to ensure that what happened in the late 30s and 1940s to the Jewish people in Nazi Germany never happens again.

And I’ve said recently that had Israel been around in 1936, 1937, it would have taken out Nazi Germany and prevented World War II. I believe firmly that the Prime Minister and his cabinet and most of the Jewish people around the world believe that what Israel is doing now will be looked at as having prevented World War III.

Q. But, you know, the conflict, the timing of the conflict, there is a lot of speculation as to, you know, is this to take, deviate from his domestic pressures? Why now? I mean, can you, you know, pinpoint as to the timing of the attack?

A. So, the timing is clearly linked to the uranium enrichment program of the Iranians. There is a point of no return at which you have enough critical mass to make a weapon. And Iran was getting very close to reaching that critical mass. And so there was no choice. The choice was to either let Iran develop enough uranium, enriched uranium, to have nuclear warheads that could not just reach Jerusalem or Tel Aviv, but put on ballistic missiles that could reach Europe and eventually the United States as well, or stop that from ever being able to happen. I think it was a very clear choice. The time was either now or never.

And the Prime Minister had to make a very difficult decision. I can tell you that these types of decisions where you know you’re putting not just soldiers’ lives in harm’s way, but civilians’ lives at risk as well, is not an easy decision. It is a decision that only one person makes.

He has to live with it. And it’s a very difficult one. And it’s one that Prime Ministers such as Prime Minister Netanyahu and your Prime Minister Modi make almost on a daily basis.

This is, of course, at a much greater scale than, let’s say, a small military operation. This is a very large-scale military operation. But nonetheless, it is a life-and-death decision that the Prime Minister had to take and did not take easily.

Q. In fact, I would like to talk to you a bit about the decision-making process of the Prime Minister. But before that, what is exactly his endgame? I mean, we’ve heard him talk of a regime change. We’ve heard Donald, the U.S. president, in fact, try and spell out what that regime change means in a post-untruth social. There have been threats. They literally all have been calling out for a threat to a leader. It’s not just issuing threats to a world leader at the end of the day. So, what is, I mean, in terms of, what are they both hoping to achieve with that?

A. Well, I think the endgame is a very simple one. It is preventing a country like Iran from having nuclear weapons. Remember, Iran is not standing alone in terms of its desire to bring harm not just to the little Satan, which is Israel, but the great Satan, which is America and other Western democracies through their proxies such as Hezbollah, Hamas, the Houthis in Yemen.

If Iran had a nuclear weapon, these proxies would have nuclear weapons as well. So the endgame is a very simple one. It’s to prevent fundamentalist Islamic radical regimes and their proxies from being able to turn their regular missiles into nuclear weapons.

Q. And with that, they’re talking about a regime change. Do they have any plans for what happens?

A. A regime change would be nice. It would be a nice benefit. Listen, the Iranian people, of whom I know many around the world, are all eager to see the Ayatollahs and Mullahs reign of Islamic fundamentalism come to an end in Iran. And so regime change would be a nice benefit. I don’t know that it’s the endgame.

The endgame is certainly just the elimination of Iran’s weaponized nuclear program. Regime change would be a wonderful benefit, an added benefit to that endgame.

Q. You know what strikes me a bit odd about the timing is that this also happened at a time when the U.S. had approached Iran, and there were talks for some dismantling of the Iranian nuclear program. They were making some headway over there. This is the time when Israel chooses to strike.

A. So listen, without divulging information, I think your viewers are well aware that the U.S. and Israel share intelligence on a daily basis.

And Donald Trump, who is an expert at negotiating deals, I think also understood that what the Iranians were doing was not negotiating in good faith, but negotiating to buy time, stretching out that time. Because every day that went by in those negotiations was another day that the Iranians were able to enrich more and more uranium. I think Donald Trump recognized that.

I think he recognized that the Iranians were not negotiating in good faith, that the Iranians were negotiating just as a means to buy more time to enrich more uranium. And given the intelligence that Israel had regarding the capacity of that enriched uranium, that the strike wasn’t done without the knowledge of the U.S. president and the U.S. administration, but with the full understanding that this had to happen, and there was no choice.

Q. And if the United States, or even if Israel is successful in, quote unquote, taking out the Ayatollah, have they ever thought, and I again repeat my question, what next? There will be a vacuum. There will be another Ayatollah somewhere. Do they want the Shah back? What do you think would be the best-case scenario?

A. Well, the best-case scenario would bring back some form of liberal democracy to the Iranian people, or even with the Shah, some sort of freedom that the people of Iran enjoyed prior to the Islamic Revolution. I mean, if you look at what Iran was like in the 1960s and 1970s, it was a haven for education and for culture.

I think that’s what everyone would like to see, is a return to that type of Iran, where the Iranian people are free to pursue their dreams, where women can dress freely, where people can express themselves freely, and where literature and arts and culture can thrive as opposed to be stymied and stifled by Islamic fundamentalists.

Q. But my next question is, you know, you’ve talked about Donald Trump being good at striking deals. Is he so good at striking deals? Because as of now, all he’s doing is really issuing threats. If he was good at striking deals, he would have worked out some deal between Israel and Iran. Why has he not been able to do that?

A. Well, you know, in order to make a deal, you have to have two parties that operate and negotiate in good faith. And so the fact of the matter is that there was no good faith on one side of the negotiation. You really can’t make a deal when there is only one side at the negotiating table that’s operating in good faith.

It’s impossible to make a deal that way. So I think that was clear, and Donald Trump understood that there was no deal to be had because he only had one side that was negotiating in good faith.

Q. But will Trump and Netanyahu, you know, if Trump wants to negotiate a deal with Netanyahu, listen to Trump? Is that also, you know, part of the problem?

A. No, no, listen, they have a very strong relationship. They know each other very well. When you say listen, I mean, they will listen and to a point. At the end of the day, the Israeli prime minister has to operate with the Israeli citizens’ best interests in mind, and the American president has to operate with the American people’s best interests in mind.

Most of the time, those two things converge. When they do diverge, then the two sides have to understand and respect each other and say, OK, you have to do what you have to do for your people. I have to do what I have to do for my people. But like I said, 99 percent of the time between the U.S. and Israel, those two ideas are converging, not diverging ideas.

Q. This is also a time, you know, where we’ve seen some kind of a peace in the region. We’ve seen the Abraham Accords being signed. We’ve seen even the U.S. has strategic interests over there also. This confrontation and regime change in the past hasn’t also worked very well. You know, whether you take Iraq or you take Africa, how, I mean, the benefits of this is not going to be as smooth as, you know, the democracy may come back, the people of Iran will be better off without the Ayatollah. It never works out like that on ground?

A. Listen, the idea that democracy or the idea of American democracy is the absolute solution to the problem is it is a wrong idea to pursue. I’ve worked in countries around the world where sometimes, you know, you need strong leadership in order to make sure that you have stability.

I’m not suggesting that by simply bringing back the Shah or by bringing democracy to Iran that you’ll solve all of the Iranian people’s problems. What I am suggesting, what I think most people do believe, is that the Iranian people deserve to choose their future and the path that they go on, as opposed to the Ayatollahs and the Islamic fundamentalists. And I think if you were to poll the Iranian people, most of them would not choose the So, I’m all for self-determination among the people of a country.

I am not suggesting that, you know, by instantly bringing democracy to Iran that you will solve all of Iran’s problems. But by allowing the people to have self-determination as to what the course of their future is, then I think you start on a path that will allow the people of Iran and, quite frankly, the region to live in a way that they haven’t for many, many decades.

Q. And what about the people of Israel? You know, there are those who claim that the Israeli prime minister has gone rogue. You know, how would you react to that?

A. Gone rogue in which way?

Q. In this action against Iran, in, you know, in stepping up, escalating the action, opening up another front, as it is you were, you know, dealing with Gaza.

A. Listen, again, this was a matter of time. It was not a matter of choice. I believe and I am not privy to the exact intelligence that the prime minister was looking at, but I do believe that the Israeli intelligence community came to the conclusion that Iran was just way too close to having that critical mass of enriched uranium and was leaving Israel and its leadership with no choice. And in fact, if you look at one of the prime minister’s biggest critics, the opposition leader, Yair Lapid, who has been a very, very vocal opponent of the prime minister, even throughout the Gaza conflict, he the other day came out and said, based on the intelligence that he saw as the opposition leader in his conversation with the prime minister, that the prime minister had no choice but to act in this way. So the voices in Israel are unified, even at the political level and even with some of the prime minister’s most outspoken critics.

They do agree that this was the thing that had to happen and that there was really no choice left for the prime minister.

Q. You worked with the prime minister, you know, I think in the 96 campaign, his first campaign. Can you give us some insights into him, some anecdotes, because he is really the man of the moment that we are looking at, trying to figure out what he’s thinking, what he’s all about. So maybe can you help us decode him?

A. Yeah, he comes, his background, his family, very, very strong Zionist. And what I mean by Zionist is very strong understanding that as Israel goes, so goes the fate of the Jewish people worldwide and that Israel was born out of the ashes of the Holocaust and that Israel’s main purpose is to prevent that from ever happening again. That is probably the largest driving force within the prime minister, is that he sees Israel, the strength of Israel and Israel’s ability to protect itself and the people within Israel as a way of protecting the Jewish people around the world.

And quite frankly, I think he also is feeling that Israel is not only doing the Jewish people a service by taking out the Iranian nuclear threat, but quite frankly, Western civilization. He’s always been driven by this idea that Israel has to be strong, not just for the Jewish people in Israel, but worldwide. And he’s completely focused on making sure that any existential threats to Israel are eliminated and never allowing a Holocaust to happen outside of Israel or inside Israel.

But in terms of in terms of the prime minister himself, I can tell you that he is a probably the most intelligent political leader I’ve ever worked with. His capacity for intellect at every level. And it doesn’t matter the topic.

I always say that he could walk through the halls of Oxford or Cambridge or Harvard and walk in any classroom and have a very, very serious and in-depth conversation no matter what the topic in that classroom was. He also has an enormous capacity for humor and a sense of humor. And he’s quite he’s just quite an amazing leader.

And by the way, I think it’s one of the reasons him and your prime minister Modi get along so well. I think they have a deep respect for each other at an intellectual level, not just because they both are the elected leaders of their respective countries.

Q. We’ve seen a most significant turn in the world order. I think perhaps after World War Two, this has been the most in terms of destabilizing and there have been a new world order is now going to be coming together. How do you see how do you envisage that? And where do you really see India’s role, for instance, in that?

A.I think India has become already an enormous leader in terms of geopolitics, not just because of the population of India or the fact that India has nuclear weapons or a strong military, but India is leading the world in many ways in terms of economic growth and in terms of leadership.

And the Prime Minister, your Prime Minister Modi has really stepped into that role and embraced it. I think India plays a unique role in that it has relationships that are very broad. It has relationships with Israel. It has relationships with China. It has a relationship with Russia. It has relationships with the US.

And I believe that India can play an enormous role as a as a as an interlocutor, if you will, for geopolitical conflict. I’ve been advocating for a long time that I think India could play a big role in the Iranian-Russian conflict and bringing that to an end. I see India as a real honest broker when it comes to world conflict and world issues because of the relationships that India has built internationally with other governments around the world.

So I’m happy to see it. I don’t like a simple bipolar world where we saw the US and Russia as the two global powerhouses and no one else mattered. Other countries matter, India being one of the major countries that matter in the world in geopolitics.

And I really see India growing into that. And Prime Minister Modi has done a wonderful, masterful job of embracing it and playing that role. And I look forward to seeing India grow even more in terms of being a geopolitical player when it comes to world conflict and the global economy in general and global manufacturing and industry, export, import.

India is going to be a wonderful place for world leadership.

Q. Yes, that is what we actually want to do is to consolidate ourselves economically and focus on that story. But there is always Pakistan trying to distract and try and derail us. Given the Iran conflict happening right now, has that increased Pakistan’s utility for the US? We saw Donald Trump reach out to, sorry, President Trump reach out to Field Marshal Asif Munir. He never, you know, that was really thumbing his nose at the civilian leadership in Pakistan, but he needs something from Pakistan. Pakistan has always been a client state for the US, whether it was in terms of Afghanistan and now vis-a-vis Iran. So how do you see that as a stumbling block?

A. You know, I’m not sure exactly. President Trump, he will he will utilize those relationships as is necessary when it comes to this particular conflict. I think if you look at Pakistan’s vocal or outgoing position in regard to this conflict, it’s been relatively muted given some of the ties to Iran.

And so I think there’s been a really good job in terms of keeping Pakistan from being too vocal in this conflict and fairly muted. And by the way, you know, when you talk about, you know, new world order, what’s fascinating to see is how countries like Saudi Arabia and Bahrain and Kuwait and other Jordan, if you will, even Syria now really not being too vocal in terms of the rhetoric against Israel going after Iran. I mean, let’s remember, this is not the first time that Israel has done something like this.

In 1981, Israel took out the nuclear reactors in Iraq that were clearly being built for weaponization. In 2007, Israel did the same thing in Syria. Israel is doing it now in 2025 in Iran.

You know, if you look at the new world order, as you put it, had those countries been allowed to develop their nuclear programs, Saudi Arabia would be nuclear, Kuwait would probably be nuclear, the UAE would probably be nuclear, Qatar would probably be nuclear. And so, you know, we’re really looking at a world in which by doing what Israel has done, not just in 2025, but going back to 1981, 2007, is preventing more and more countries in the region, in the Middle East. And, you know, quite frankly, you know, it’s not a very large step to go from the Middle East to Pakistan and India, preventing the whole region from being a nuclear region.

And so I think there’s a lot of credit that has to be given to Israel that it has prevented this new order from being a new nuclear world order.

Q. Fair enough. But, you know, let’s not talk about the role of China. There’s also the role of Russia. President Putin has just offered to mediate. You know, how do you see that going?

A. Well, I mean, you know, I think President Putin has to first mediate his own conflict and bring it into the Russia-Ukraine war in which, you know, quite frankly, Russia has been targeting the civilian population in Ukraine relentlessly for year after year.

And so I think it’s a little laughable that President Putin would be offering to mediate a ceasefire on this conflict when he has his own war that he started and has not been willing to take the steps to bring to an end. So I would suggest respectfully to President Putin to first mediate his own ceasefire before he worries about mediating another ceasefire.

Q. But do you think also the one reason why Russia has not really come to Iran’s aid is the energy issue, you know, because they do have an energy tariff competition or whatever you want to call it between Russia and Iran?

A. Listen, the fact of the matter is, and we have to be honest, that as the prices of oil goes up, that helps Russia in terms of its economy and being able to continue to fight this war.

Every dollar that a barrel of oil goes up, Russia’s economy is able to survive a little longer through this war. So, you know, looking at it from that point of view, Russia is, I think, quite happy to allow the attacks on Iran’s energy sector and on its oil refineries and anything else because that will just help Russia’s economy in the short term. Long term, of course, that’s another story.

But this is certainly an economic benefit to Russia at the current moment.

Q. But isn’t it a time where each nation is really looking after its own self-interest? I mean, who’s looking at the larger picture over here?

A. Yeah, listen, I mean, that’s the nature of geopolitics. It’s generally that you look out for your own interests first.

Q. The United States used to play that role, but with Trump, I don’t see that role happening anymore. The U.S. was the one that used to play the big brother role, so to say, but that is not happening anymore. Trump is trying to, but he’s also going by his own vested interest, America’s vested interest, rather than looking for a larger role of world peace or whatever.

A. Sure. Listen, I think the U.S. overextended itself for many years and getting involved in too many areas and being trying to get involved in too many places. But that goes back to the comment we spoke about briefly, where this is really an opportunity for countries like India and Prime Minister Modi to step up and step in and play a very vital role. You do have a US president who absolutely, very clearly before the election and after the election, put an America first agenda at the forefront. His goal is not to get involved in global conflicts.

His goal is not to insert the U.S. into every negotiation, every conflict. And the American people voted for that, whether you agree with it or not. However, again, that does create an opportunity.

And I would like to see a country like India and Prime Minister Modi step into that vacuum, certainly much more than I’d like to see China or Russia or any other of those types of countries get involved.

Q. Now, let’s talk about China, you know, China is also watching this and everybody is now repositioning themselves. China is, of course, looking to see whether it can. Is there some kind of tacit understanding that, you know, China between the U.S. will play a role here, China will wait and watch and then put its stake where it wants it?

A. China has its eyes on Taiwan, for sure. Now, that’s a little different situation because of the security agreements that the U.S. has with Taiwan and in the region. And so it’s a little bit of a different animal when you look at it.

But certainly, the president of China is watching very closely and he’s watching everyone’s movements very, very closely and analyzing them very, very closely. And so I think we have to watch China very carefully.

China has invested an enormous amount of money in their military infrastructure, an enormous amount of money. And that’s a dangerous thing for the Indo-Pacific, to be sure. Whether or not they use that military in the near future to be more aggressive, I think we’ll have to wait and see. But they are definitely watching and taking notes.

And so every action that whether it’s the U.S. takes or India takes or anyone else, the Chinese are watching and taking notes.

Q. But, you know, once again, China is watching and taking note. Again, we also have to deal with China in our own immediate neighborhood. India, in that sense, has been isolated because China is now, you know, co-opting Pakistan. They’re also reaching into Nepal, Sri Lanka. How do you see, in the sense, how should India proceed forward to fill into the role that you see for India?

A. So the Chinese, and I see this across the African continent and even in Latin America, the Chinese have been very, very involved in going aggressively after natural resources in the countries, whether it be gold or lithium or other rare earths.

They go after infrastructure projects like building ports and highways. If I were advising Prime Minister Modi, I would suggest that India compete with the Chinese at that level. Because a lot of these countries, whether it be African nations or Latin American nations, they are looking for alternatives.

They are looking for someone other than the Chinese to come and invest and help them grow, whether it’s through their natural resources or infrastructure. Here’s a place where I think India could counter the Chinese like no other nation. America is too slow to move on these issues sometimes.

But the Indian nation, I believe, could play a big counterbalance role if they were to start getting a little more aggressive in competing with the Chinese in these types of big projects. It would be a way for India to assert itself, not just within a country. But remember, the influence then flows over to things like in the United Nations and in other types of international organizations.

And it allows India to have a much louder voice when it comes to geopolitics. So that would be my advice to the Prime Minister. If you were listening to me, it would be, compete with China.

Compete at that level. Go after the natural resources in Africa. Go after the natural resources in Latin America.

Help these countries build their infrastructure and become a large, influencing country in these regions, which are the future, quite frankly. Africa has a huge potential if their natural resources are exploited properly and fairly. Same thing in Latin America.

And this is a place I really do believe where India could act as a counterbalance to the Chinese globally.

Q. That was going to be my question to you because you also have been a political consultant and have advised many global leaders. So in terms of a dominant narrative, that’s your advice to the Indian Prime Minister, something. But if you would just sum it up, and also the art of the political campaign, the political narrative in today’s world of social media and of, it’s now, it’s a world without borders. So in that sense, if you can just give us just a summation of your advice.

A. Yeah, I mean, social media has made, yes, a world without borders. But at the end of the day, personal relationships matter. Face to face matters. And what I see the Chinese doing around the world is putting boots on the ground, keep on the ground and aggressively taking over many of these areas in which I do believe India is one of the few countries that could compete.

And so while India has an enormous amount of influence currently, they could grow their influence exponentially by creating a much stronger global footprint by going around the world and competing one on one against the Chinese to offer an alternative that many of these countries are looking for, but haven’t been given yet.

Q. So our focus should be China more than Pakistan?

A. I believe so.

Q. Also, in the recent conflict with Pakistan Operation Sindhu, there is a feeling that while we may have won the war militarily, we did lose it in terms of narrative building. We did send delegations abroad to 33 countries to give a point of view. But also at a point when there is a conflict in Gaza, I think people are dying all over. I don’t know how much of a resonance that had. So how should India take this narrative forward?

A. Well, yeah, I think you’re right. I think it got lost in other global events. And so not a lot of people were paying attention to it. But the thing that I see India being able to do is have a moral high ground and take the moral high ground. And I’ll go back to the China issue, because if you can go and compete with China and go into countries and show we’re not going to do the same thing that the Chinese are doing, we’re not going to bring in our own people.

We’re going to train the local people. We’re not going to exploit the resources and then leave. We’re going to invest in the country.

We’re going to stay there. India has a much different culture than the Chinese culture. And I do believe that the way you change the perception of India long term globally is by showing the contrast between you and other global superpowers.

And I believe that that would happen very quickly, because when you would come into a country, whether it be an African nation or Latin American nation or any other nation around the world, and show how you take an approach to a natural resource or infrastructure, it would be such a different and stark contrast to the way the Chinese do. You would immediately start to help people look at India very differently and with affection and with a desire to create a much stronger global connection. So I think it goes back to that. I think India has an enormous opportunity to change its global perception. But it goes back, I think, to competing with the Chinese and showing the contrast between.

Sacred waters: A pilgrimage of faith and transformation

February 13, 2025, 10:17 am

It was an early morning unlike any other, as I embarked on a small boat at 6:30 AM from Sangam Ghat. The mist over the water lifted slowly, unveiling the serene confluence of the Ganga, Yamuna, and Saraswati rivers. As the boat gently glided through the still waters, the golden sunlight filtered through the fog, creating a tranquil glow. Birds skimmed the water’s surface with fearless grace, their wings leaving ripples that danced in harmony with the paddles. This peaceful 15-minute ride to the Triveni Sangam was not just a journey across a river but a voyage inward, to a space of profound serenity.

The atmosphere of the Maha Kumbh Mela is a sensory symphony. The crisp morning air carried a mix of scents—the earthiness of the river, the fragrance of incense, and the sweetness of camphor. Closing my eyes, I absorbed the rhythm of life around me: the chants of pilgrims mingling with birdsong and the soft splash of oars. This harmonious blend stirred something deep within me, a spiritual spark that seemed to bridge the finite with the infinite. Despite the sheer number of people, the energy was uplifting, and I felt simultaneously elevated and humbled, a part of something vast yet intimately personal.

As I approached the sacred Sangam, the act of taking a dip in the confluence felt like a sacred embrace. The water, surprisingly comfortable, held me as though it were divine hands offering solace and blessings. Each immersion felt like a shedding of worries, a symbolic release of burdens into the vastness of the universe. Performing the milk and water abhishek and offering prayers brought a deep sense of gratitude. Despite the enormity of the gathering, it felt as though the divine was personally acknowledging my presence, seeing me, and affirming my journey.

The decision to travel to Prayagraj for this experience was made on a whim, and yet, it felt predestined. And I’m deeply grateful to Lamya & Tasneem Rassiwala for making it happen for me at the very last moment.

The challenges people warned me about—crowds, chaos, and the unpredictability of such a massive event—never daunted me. It was as if an invisible force was calling me, guiding me to this moment. Being at the Kumbh Mela reminded me that growth often comes in the most unexpected ways. It taught me that the noise of the world cannot drown out a true calling and that a leap of faith is sometimes all it takes to find clarity and connection.

The Maha Kumbh Mela is more than a gathering; it is a confluence of renewal, connection, and devotion. The rivers themselves, more than physical entities, serve as conduits for purification, their sacred waters believed to wash away lifetimes of karma. This once-in-144-years event, the 2025 Maha Kumbh Mela, held an unparalleled energy. Surrounded by millions of pilgrims, ascetics, and seekers, I felt the ancient spiritual vibrations uniting everyone, transcending time and space. The shared faith and devotion created a powerful sense of belonging, a collective awakening.

What makes Kumbh Mela truly extraordinary is the dissolution of worldly distinctions. Here, caste, creed, and status hold no meaning. The sacred act of immersing in the river becomes a profound surrender—an act of letting go of the ego and embracing the infinite. It is a place where chaos transforms into harmony, where the mundane becomes sacred, and where the ordinary meets the divine.

As I reflect on this experience, I am filled with gratitude for the lessons it imparted. The Maha Kumbh Mela was a reminder that life’s impermanence is not a source of fear but a call to devotion, renewal, and hope. It ignited my soul, leaving me with a deeper connection to the divine, to humanity, and to myself. The sacred Sangam, where rivers and faith converge, remains a living testament to the power of spirituality to transform, unite, and elevate us all.

Premal Badiani is the Therapist & Master Life Coach at PB Life Coaching.

Gallery Art Incept Brings India’s Soul to London Art Fair 2025

January 7, 2025, 12:19 pm

Art Incept, a purpose-driven gallery based in Gurugram, is all set to mark its international debut at the London Art Fair 2025, slated to take place from January 22 to 26, 2025. Founded in November 2020, Art Incept has quickly established itself as a platform dedicated to nurturing and showcasing emerging contemporary South Asian talent in the visual arts.

For its debut, the gallery will participate in the PLATFORM 2025 Section, focusing on the theme MOTHER EARTH. The exhibition explores the importance of living in harmony with nature and fostering emotional connections with the world around us.

“Today for you, tomorrow for me is an invitation to live in harmony with Mother Earth and with each other. If we start with giving, rather than taking, everything might look different. The artists exhibiting here explore themes of the earth, nature, spirituality, and emotional connections, ultimately seeking to understand what love for all beings looks like.”, explains Becca Pelly-Fry, curator of PLATFORM 2025.

Art Incept’s presentation, titled “Songs from My Homeland – A Memoir of Life and Rituals”, showcases three talented emerging artists: Ram Dongre, Gavara Satyanarayana, and Viswanath Kuttum. The collection, curated by Virginia Damtsa, consulting curator and artist mentor in the UK, celebrates the vibrant narratives of heritage, community, and resilience deeply rooted in India.

Each of the featured artists brings a distinctive perspective. Ram Dongre explores the intersection of tradition and modernity, inspired by fading frescoes and the essence of rural landscapes. Gavara Satyanarayana uses intricate woodblock prints to depict the struggles faced by India’s agrarian communities, drawing from his personal experiences with food scarcity and inequity. Viswanath Kuttum creates textured monochromatic paintings that pay homage to tribal rituals and the fragile beauty of life in the Andaman Islands, highlighting the profound connection between land and memory.

“What makes this presentation particularly distinctive is not just its thematic resonance but also the use of unique mediums—engraved woodblocks, layered oil paintings, and innovative materials like beeswax, paraffin, and linseed oil. These elements amplify the emotional depth of the stories, transcending regional boundaries and offering universal reflections on resilience, identity, and our connection to place” shares Virginia Damtsa.

“This is our debut at the London Art Fair, and we are thrilled to bring these voices to a global audience, spotlighting narratives that are both intimate and profoundly relevant. This exhibition reflects our commitment to nurturing talent and creating pathways for South Asian artists to thrive on the world stage.” Says Gayatri Singh, Founder, Art Incept.

While this marks Art Incept’s first showcase outside India, the gallery has already made significant strides with initiatives like its Art in Residence program, organized in collaboration with the German Ambassador in India, now gearing up for its 4th edition in January 2025.

As the gallery steps onto this global platform, its debut promises to celebrate the enduring connection between art, identity, and community, spotlighting the rich cultural tapestry of South Asia.

Dermat approved treatments for the bride-to-be!

November 28, 2024, 2:07 pm

In the quest for eternal youth and glowing skin, various innovative therapies have emerged, promising to transform your appearance and well-being. And amidst the ongoing wedding season in north India, beauty treatments, skin routines, and skin therapies are raging and how!

While there are several makeup products and steps that you can follow to look perfect on your big day—we have scouted five groundbreaking treatments with the help of a dermatologist and skin specialist that are taking the wellness and beauty world by storm and will make your skin look supple, radiant and bright!

– Cryo Facial Therapy

Cryo Facial Therapy uses liquid nitrogen to stimulate collagen production, reduce inflammation, and improve skin texture. This non-invasive treatment is perfect for addressing fine lines, wrinkles, and skin laxity. The dermatologist at the clinic shared how this therapy is perfect for the brides who have pigmentation, acne and active pimples. It involves cooling the face and treating it to ensure there are no marks or pigmentation.

– Hyperbaric Oxygen Therapy

HBOT involves breathing pure oxygen in a pressurized chamber, stimulating collagen production, reducing inflammation, and promoting cellular regeneration. This therapy is ideal for addressing acne, fine lines, wrinkles, and skin discoloration. HBOT at The Wellness Co. lasts for 60 minutes and the oxygen-rich air feels refreshing, and relaxes the body and how. The dermatologist suggested that this therapy helps with rejuvenation, better oxygen flow, de-stressing, and also helps with migraines and backaches!

– Collagen Bed Treatment

Collagen Bed Therapy involves lying on a specialized bed that emits low-level laser therapy (LLLT) or light-emitting diodes (LEDs) to stimulate collagen production, reduce inflammation, and promote tissue repair. This relaxing treatment is perfect for addressing skin laxity, fine lines, and wrinkles.

– Radiance IV Therapy

This bespoke treatment involves administering a customized cocktail of vitamins, minerals, and antioxidants directly into the bloodstream. Radiance IV Therapy nourishes and rejuvenates the skin from the inside out, leaving you with a radiant glow. This therapy involves administering a customized blend of vitamins, minerals, glutathione, kojic acid, and antioxidants directly into my bloodstream. The therapist at The Wellness Co. explained that this treatment would help to detoxify the body, boost energy levels, and enhance the bride ‘s skin’s radiance.

– Red Light Therapy

Red Light Therapy harnesses the power of low-level laser therapy (LLLT) or light-emitting diodes (LEDs) to stimulate collagen production, reduce inflammation, and promote tissue repair. This non-invasive treatment is ideal for addressing acne, fine lines, wrinkles, and skin discoloration. As per the dermatologist present at the Defence Colony centre, Red Light Treatment helps detoxify and clear your skin from within as you sweat and flush out all the toxins!

These therapies offer a range of benefits, from stimulating collagen production and reducing inflammation to promoting cellular regeneration and tissue repair. Whether you’re looking to address specific skin concerns or simply want to maintain a radiant glow for your big day—these treatments are sure to transform your appearance and well-being!

Capes and Ponchos: Bollywood’s Winter Fashion Revolution

November 28, 2024, 2:00 pm

Bollywood stars are redefining winter fashion by making capes and ponchos essential wardrobe staples. Whether its Alia Bhatt’s cozy, laid-back ponchos or Shraddha Kapoor’s bold and experimental cape styles, these versatile pieces offer endless possibilities for creating stylish, weather-appropriate outfits. This winter, take inspiration from Bollywood and embrace the elegance and drama of capes and ponchos to elevate your wardrobe.

Capes and ponchos are making a bold statement in the fashion world. Perfect for formal events or casual outings, they seamlessly blend comfort with style.

Here’s how these pieces are transforming winter fashion trends this season.

Capes: Elegance and Drama Reimagined

Capes are synonymous with sophistication and grandeur, and this winter, they’ve made a remarkable comeback with modern twists.

Evening Glamour

Capes are an ideal choice for evening events, exuding a sense of luxury and elegance. A floor-length cape adorned with intricate embroidery or embellishments draped over a fitted gown creates a stunning silhouette, perfect for winter weddings or galas. Pair this look with statement heels and minimal accessories to let the cape take center stage.

Chic Street Style

For a modern, everyday look, shorter cape jackets are the go-to option. Tailored capes in neutral tones like camel, grey, or black can be layered over turtlenecks or button-down shirts, creating a polished appearance. Team them with slim-fit trousers or jeans and ankle boots to achieve an effortlessly stylish outfit for casual outings or office wear.

Fusion with Traditional Attire

Capes have also found their place in Indian fashion. Embellished or sequined capes paired with sarees or lehengas add a contemporary flair to traditional outfits. Ideal for winter weddings and festive gatherings, these capes combine warmth with elegance, making them a favorite for modern Indian celebrations.

Ponchos: The Perfect Blend of Cozy and Chic

Ponchos offer unmatched comfort and versatility, making them a staple for relaxed winter dressing.

Everyday Sophistication

Neutral-toned knit ponchos in hues like beige, cream, or grey are a winter wardrobe essential. Paired with skinny jeans or leggings and boots, they create a chic yet casual look. Add a scarf or beanie to enhance the cozy vibe while staying stylish.

Bold Patterns for a Playful Touch

For a fun, standout outfit, opt for ponchos featuring bold geometric prints, tribal designs, or vibrant colors. These striking pieces are perfect for casual outings or travel, allowing you to make a fashion statement while staying warm.

Travel-Friendly Layers

Lightweight ponchos are excellent travel companions. They’re easy to pack, versatile to style, and provide a chic alternative to bulky winter jackets, making them ideal for jet-setters seeking stylish yet practical solutions for colder climates.

Redefining Winter Fashion

Capes and ponchos are the perfect blend of practicality and sophistication. Their unique designs not only keep you warm but also add flair to any ensemble. By experimenting with textures like wool, cashmere, and velvet, as well as layering techniques and accessorizing with belts or boots, you can create a look that is both functional and fashionable.

This winter, channel Bollywood’s trendsetters by incorporating dramatic capes and cozy ponchos into your wardrobe. Whether you’re attending a glamorous event or enjoying a relaxed day out, these timeless pieces will keep you warm, stylish, and effortlessly elegant all season long.

Shivshakti: A spiritual kathak journey by ‘Shambhavi’ a kathak dance academy

November 26, 2024, 1:30 pm

Shambhavi A Kathak Dance Academy invites you to an evening of divine artistry with “Shivshakti”—a Kathak masterpiece that seamlessly blends mythology and spirituality. This enchanting production narrates the eternal tales of Shiva, the destroyer of illusions, and Parvati, the epitome of love and devotion, through the expressive elegance of Kathak.

Under the visionary guidance of Damini Rajput, Director of Shambhavi A Kathak Dance Academy, skilled disciples bring these celestial characters to life. With intricate footwork, eloquent hand gestures, and evocative expressions, the dancers depict the cosmic union of Shiva and Parvati, a harmony symbolizing balance between masculine and feminine energies.

“Shivshakti” transcends the boundaries of traditional dance, offering an immersive spiritual journey. Accompanied by the rhythmic beats of the tabla and melodic classical instruments, the performance creates a captivating confluence of reality and myth. As the stage transforms into a sacred space, the audience is transported beyond time and space, feeling the divine aura of these revered deities.

This production stands as a testament to the academy’s dedication to preserving and innovating Kathak. Vibrant costumes, soulful choreography, and powerful storytelling come together to evoke a profound sense of awe and inspiration, touching hearts on a deeply spiritual level.

Mark your calendar for 1st December 2024, as “Shivshakti” graces the stage at Chinmaya Mission Auditorium, Lodhi Road, New Delhi, at 6:30 PM. This transformative performance is a must-see for art lovers seeking an extraordinary blend of music, dance, and spirituality.

For tickets and inquiries:

Contact: 7532987279
Email: daminirajput97@gmail.com

Experience the timeless legacy of Kathak in its most divine form. Don’t miss this magical evening!

Handwriting matters: Writing your way to better focus & memory

November 6, 2024, 1:51 pm

How Writing by Hand Improves Learning and Memory?

In today’s world, digital tools have become an essential part of everyday life for students and professionals alike. Laptops, tablets and smartphones make our tasks more efficient, allowing us to access countless resources with a click. They allow us to type & work faster, organize information easily and stay connected with ease. While this digital convenience is undeniable, it has a hidden downside, they often come at the cost of reduced memory retention and focus.

Digital tools, while convenient, are impacting students by reducing their ability to deeply engage with information. Typing, by nature tends to be more mechanical, is often a passive task. When we type, especially in a classroom or meeting, we tend to transcribe information mindlessly. This passive learning approach limits comprehension and retention. Instead of digesting or summarizing ideas, we simply copy them down word-for-word, leading to shallow processing of the material.

Studies show that multitasking reduces the brain’s ability to focus and retain information. This cognitive overload, over time, weakens concentration and memory retention. As a result, many students and professionals struggle with a shortened attention span and difficulty remembering important details.

When it comes to our brain’s ability to focus and retain information, Handwriting, a simple, traditional method, proves to be a powerful tool for boosting memory, concentration and retention.

A study by Princeton University by Mueller and Oppenheimer (2014) found that students who took handwritten notes retained more information and performed better on tests than those who typed their notes.

When writing by hand, we’re more likely to summarize and rephrase information, which helps in better understanding and remembering what we’re learning. Handwriting engages multiple areas of the brain, particularly those involved in learning and memory. In contrast to typing, handwriting is a slower and more intentional activity that engages the brain in a completely different way.

Here’s how handwriting stands out as a simple yet powerful solution for Focus and Retention:

Handwriting creates a more focused environment, fostering mindfulness and presence.
Handwriting stimulates creativity and critical thinking, allowing individuals to connect ideas more freely as the process of writing slows down the thought process, allowing for deeper reflection and idea generation.
By engaging multiple cognitive processes, handwriting has been shown to significantly boost memory and concentration.
This reflective process & an invaluable tool further strengthens cognitive pathways related to focus, learning and problem-solving in a distracted world.
Improved Memory Multiple studies, including one from Princeton University, have shown that handwritten notes are more effective for memory retention.
Enhanced Focus and Reduced Distractions : Handwriting naturally eliminates digital distractions.
Active Learning and Better Understanding When we write, the brain’s motor memory is activated, helping us remember the content better. This encourages active learning, helping the brain to better understand and internalize complex ideas which is particularly helpful for students.

In a world dominated by digital technology, handwriting remains a powerful tool for enhancing focus, memory, creativity and solidify learning. While typing on digital devices may be faster, it often leads to shallow learning and fragmented attention.

Whether you’re a student trying to retain more information or a professional looking to improve focus, taking the time to write by hand can offer significant cognitive benefits. Students and individuals can incorporate handwriting into their daily routines.

For students and professionals alike, balancing digital tools with traditional methods like handwriting offers a practical solution for boosting memory and cognitive engagement, helping us achieve better results in learning and productivity.

By returning to the practice of Handwriting, we can better engage our brains, improve memory retention and foster deeper concentration.

Disclaimer: Information & the views expressed in this article reflect the author’s personal understanding, learning and interpretation.

Jyotsnaa G Bansal is a Reiki Grandmaster, Author, Numerologist, Researcher, Counselor, Crystals & Spiritual Guide, Dowsing & Switchwords Practitioner.

The mystical secrets of water

November 5, 2024, 3:50 pm

Water is a vital element, influencing many aspects of life. Water is not only a physical element but a profound spiritual symbol across different systems of knowledge. It plays a critical role in the human body, supports life on Earth and holds symbolic significance in various powerful ancient spiritual practices & frameworks.

Let’s explore water’s mystical powers to nurture, transform and sustain life through various powerful spiritual frameworks.

Panch Mahabhut System

Water, one of the “Panch Mahabhuts,” in ancient Indian philosophy, is the bridge between the solid (Earth) and the gaseous (Air) elements, balancing life by its ever-changing nature. Just like water can change its form—liquid, solid or gas—humans are encouraged to be flexible in thoughts and actions.

On Earth

Around 71% of the Earth’s surface is covered with water. It is linked to the principle of flow, whether it’s in rivers, oceans or the circulation of blood and fluids in our bodies. It plays a vital role in climate, soil health and the water cycle.

Human Body

About 60-70% of our bodies consist of water. In the body, water helps with digestion, transportation of nutrients and regulation of temperature.

Ayurveda

Water helps balance Pitta dosha and is essential for maintaining physical, mental and emotional health.

Chakra System

Water is associated with the Swadhisthan (Sacral) chakra, which governs creativity, emotions, desires, pleasure, emotional well-being and relationships. When balanced, we feel emotionally stable, creative and connected to others. If it is imbalanced, we might experience emotional instability, suppressed feelings or an inability to express our desires.

It is also linked to the reproductive system and the flow of energy in the body.

Purifier

Water has the ability to cleanse and purify, both physically and emotionally, which is why it’s often used in rituals and cleansing practices in different cultures.

Astrological Element

In astrology, water is one of the four classical elements (alongside earth, fire and air) & governs three Zodiac signs: Cancer, Scorpio and Pisces. Due to water element’s connection with emotions, intuition and sensitivity, they often have a deep understanding of the world around them. It makes them excellent caregivers, healers or artists.

Numerology

In Chaldean numerology, the element of water is associated with number 2 & 6. Each number reflects a unique aspect of the water element’s fluid nature, adaptability, gentle, nurturing and life-giving qualities.

Healing Tool

Water’s ability to absorb energy makes it an exceptional tool in healing systems. When used with intention, water absorbs healing vibrations, which can then be consumed, bathed in or used symbolically to support physical and emotional well-being.

Connected to Emotions

As an element, water is also tied to emotions. It represents fluidity, adaptability, nurturing and purification. Just as water can be calm or turbulent, our emotions can vary.

Subconscious & Dream Interpretation

Water in dreams often represents emotions, intuition and the subconscious mind’s mysteries, varying by its form—calm waters suggest peace, turbulent waters indicate turmoil.

Water is a universal element that plays a crucial role in physical, emotional and spiritual aspects of life. Just as water flows effortlessly around obstacles, the water element in our lives encourages us to adapt to life’s challenges with grace and balance.

Water teaches us the importance of emotional health and adaptability. By connecting with the water element, we can nurture our emotional well-being, improve our relationships and create a harmonious flow in all areas of life.

Disclaimer: Information & the views expressed in this article reflect the author’s personal understanding, learning and interpretation.

Jyotsnaa G Bansal is a Reiki Grandmaster, Author, Numerologist, Researcher, Counselor, Crystals & Spiritual Guide, Dowsing & Switchwords Practitioner.

5 kombucha drinks to enjoy with your gourmet snacks

November 5, 2024, 2:30 pm

Kombucha, the fizzy fermented tea that has taken the wellness world by storm, is more than just a trendy beverage. Its tangy flavour and probiotic properties make it an exceptional pairing for gourmet snacks. Let’s explore five delightful kombucha drinks that will elevate your snacking experience.

Low-Sugar Probiotic Mango Kombucha

Mango-flavoured kombucha is pure sunshine in a can! Its sweet, tropical notes complement a variety of snacks, especially those with a hint of spice. Pair it with spicy mango salsa or crispy tortilla chips topped with guacamole for an unforgettable flavour explosion. Rich in probiotics and just 8.3 grams of sugar per can, this refreshing drink is a guilt-free indulgence that supports digestion while tantalizing your taste buds.

Cranberry Cosmo Zero Sugar Kombucha Seltzer

The vibrant flavour of Cranberry Cosmo fizzes with festive charm, making it a perfect match for gourmet cheese platters. This seltzer, with its zero sugar and only 7 calories per can, harmonizes wonderfully with creamy brie or aged cheddar. The tartness of cranberry cuts through the richness of the cheese, creating a balanced palate. Enjoy this delightful combination while hosting friends, and watch as the compliments flow!

Rose Litchi Low-Sugar Probiotic Kombucha

With its floral and exotic notes, Rose Litchi kombucha is a fantastic pairing for Asian-inspired gourmet snacks. Imagine sipping this delightful drink alongside sushi rolls or dumplings. The kombucha enhances the umami flavours of the food, while the probiotics promote gut health. This pairing not only satisfies your taste buds but also provides a unique and elegant experience.

Berry Margarita Zero Sugar Kombucha Seltzer

For those hot days when you crave something refreshing, the Berry Margarita seltzer is your go-to. This drink is perfect with light appetizers like ceviche or herbed shrimp skewers. The fruity, effervescent nature of the seltzer brightens the flavours of the dish while adding a thirst-quenching element. Plus, with its infused adaptogens, you can enjoy your snacks without compromising your wellness routine.

Hawaiian Passion Fruit Low-Sugar Probiotic Kombucha

Transport yourself to a tropical paradise with this vibrant kombucha. The unique flavour of Hawaiian Passion Fruit is a natural companion for charcuterie boards, enrichening cured meats and salty olives. The fruity zest cuts through the richness and brings harmony to every bite. As you savor each sip, the health benefits and low-calorie content ensure that your indulgence remains guilt-free.

Kombucha is an incredibly versatile drink that not only offers deliciousness but also a range of health benefits. Pairing it with gourmet snacks takes your culinary experience to the next level. Whether you prefer probiotic-packed flavours or refreshing zero-sugar seltzers, there’s a kombucha match for every palate. So next time you’re enjoying gourmet snacks, don’t forget to grab a can of Borecha kombucha — where functional hydration meets fun and flavour. Cheers to the good life, one sip at a time!

What an independent women look in relationship in their 30’s

October 25, 2024, 1:37 pm

In their 30s, independent women bring a unique blend of confidence, maturity, and self-awareness to relationships. Having spent a significant portion of their lives building their careers, exploring their identities, and establishing strong support systems, these women often enter relationships with clear expectations and personal goals. Here’s an exploration of what independent women in their 30s often seek and embody in relationships:

1. Emotional Maturity and Stability

By the time women reach their 30s, they typically have a good understanding of their emotional needs and how to manage them. Independent women are emotionally resilient and value partners who bring emotional maturity to the table. They are past the phase of dramatic, roller-coaster relationships and seek a calm, steady partnership based on mutual respect, trust, and emotional security.

Key Traits:

Emotional Intelligence: Able to navigate conflicts constructively.
Resilience: Can handle challenges without expecting a partner to “fix” everything.
Self-Assurance: They don’t rely on external validation to feel fulfilled.

2. Clear Boundaries and Healthy Communication

Independent women are often assertive in communicating their needs, desires, and boundaries. They are unlikely to tolerate behavior that compromises their values or self-worth. Open and honest communication is paramount, and they seek partners who can engage in meaningful, two-way dialogue.

Key Traits:

Assertiveness: Confident in expressing thoughts and feelings.
Healthy Boundaries: Understand the importance of space, time, and individuality in a relationship.
Direct Communication: Prefers clarity and avoids games or passive-aggressiveness.

3. Focus on Growth and Personal Development

By their 30s, independent women have typically invested time in personal growth—whether through education, travel, career advancements, or personal hobbies. In relationships, they value partners who also prioritize self-improvement and encourage growth both individually and as a couple. They look for relationships that enrich their lives rather than define them.

Key Traits:

Growth-Oriented: Constantly striving for self-betterment.
Supportive of Partner’s Growth: Encourages their partner’s dreams and aspirations.
Values Independence: Balances personal space with togetherness.

4. Financial Independence and Equality

Independent women are usually financially stable by their 30s and value the ability to provide for themselves. They don’t seek a partner for financial security but rather for companionship, love, and shared life experiences. Equality in financial matters is important, and they often seek relationships where there’s mutual respect for each person’s contributions—whether financial or otherwise.

Key Traits:

Financial Independence: Values their own earning power and doesn’t rely on a partner for financial support.
Equitable Partnership: Seeks an equal partnership in financial responsibilities and decision-making.
Ambition: Often goal-oriented and driven, looking for a partner who shares a similar mindset.

5. Balanced Priorities: Career, Relationships, and Self-Care

By their 30s, many independent women have established careers and are focused on maintaining a balance between professional life and personal relationships. They seek partners who understand and respect their professional ambitions, while also being mindful of the need for quality time together. Self-care and maintaining hobbies or social circles outside the relationship are also essential for them.

Key Traits:

Work-Life Balance: Able to balance career, relationships, and personal interests.
Time Management: Values quality time but also personal space and independence.
Supportive Partner: Looks for someone who understands and supports their career goals.

6. Intentional Relationships

Independent women in their 30s are often more selective about who they invest time and energy into. They tend to be less interested in casual flings or dating for the sake of it and more focused on finding a partner who aligns with their values, future goals, and emotional needs. These relationships are rooted in mutual respect, love, and shared goals, rather than external pressures like societal expectations.

Key Traits:

Selective Partnering: Values meaningful, intentional connections.
Long-Term Vision: Focuses on relationships that have the potential for long-term success.
Self-Awareness: Understands what she wants and needs from a partner.

7. Respect for Independence and Personal Space

Independence is a core value for many women in their 30s, and they seek partners who respect their need for personal space and autonomy. They understand the importance of individuality within a relationship and are likely to give their partner the same respect. A healthy relationship, in their eyes, is one where both people maintain their independence while building a strong connection together.

Key Traits:

Autonomy: Values time spent alone or with friends, without needing constant companionship.
Non-Clingy: Avoids codependency in favor of mutual independence.
Respectful of Boundaries: Understands the importance of giving and receiving personal space.

8. Confidence in Being Single

One of the most defining characteristics of independent women in their 30s is that they are not afraid to be single. They don’t settle for less than what they deserve simply because of societal expectations or fear of loneliness. They recognize their own worth and are willing to wait for the right partner, even if it means being single for longer than expected.

Key Traits:

Self-Confidence: Comfortable with being single if it means waiting for the right partner.
Contentment: Happy with their life as it is, rather than seeking a relationship to “complete” them.
Empowerment: Makes decisions that align with personal happiness rather than external pressures.

Moscow and India expand cooperation on the catwalk and beyond

October 23, 2024, 3:50 pm

Indian designers and fashion industry experts took part in the third Moscow Fashion Week

At the beginning of October the third Moscow Fashion Week was held in the Manezh Central Exhibition Hall, which was visited by 65 thousand people. This time, 200 designers from 41 cities of Russia presented their collections as part of this event, as well as representatives of the fashion industry from India, China, the United Arab Emirates, Brazil, Costa Rica, South Africa and Indonesia.

In total, 83 fashion shows were held as part of the fashion week. India was represented on the opening day of the event by the NITIN BAL CHAUHAN brand supported by the Fashion Design Council of India. This Indian brand held its first show back in 2007 at the Lakmé Fashion Week, receiving an award for the best debut of the year in the world of Indian fashion. Later, NITIN BAL CHAUHAN repeatedly took part in fashion weeks around the world, including in Tokyo and London. This time, on the Moscow catwalk, the brand presented a collection mainly in subdued shades with splashes of creamy yellow, blue and salmon pink. The designer relied on a combination of various textures and complex cuts with geometric decorative elements.

Representatives of India also took part in the second international forum BRICS+ Fashion Summit, which was also held in early October under the auspices of Moscow Fashion Week. In total, its participants included specialists in the field of fashion and light industry, experts and journalists from more than 100 countries. They were able to discuss the problems and prospects of international cooperation, possible investments and support for local brands.

In addition, following the summit, a declaration was signed on the creation of the BRICS International Fashion Federation, which was joined by over 50 countries, including Russia and India. First of all, the new organization will focus on developing partnerships between the industries of the participating countries, as well as supporting young designers and promoting them on the international market. Another priority will be the preservation of folk crafts and cultural traditions as part of the fashion industry while simultaneously introducing new technologies into production processes.

According to Sunil Sethi, Chairman of the Fashion Design Council of India, they have been thinking about creating such a platform for a long time – over time, its relevance has only increased. “The fashion world is guided by several hundred global brands, so developing markets need their own platform for our voice to be heard,” he emphasized. Russia, and in particular Moscow, which has been actively developing in recent years as a center for both business and event tourism, according to various experts, has great prospects as a center for such a new multi-vector fashion system. Moreover, Moscow, as admitted by the participants of the fashion week and the summit, can itself become a source of inspiration for fashion figures from different countries.

The desire of the Indian fashion industry to start cooperation with Moscow Fashion Week became known back in early 2024. Then Sunil Sethi noted that the country is extremely interested in developing bilateral exchange within the framework of fashion weeks, and in the entry of Indian brands into the Russian market. Following this, the Russian brand MEASURE, previously presented on the catwalk in Moscow, took part in Lakmé Fashion Week X FDCI in Mumbai, which has been held for 25 years now.

DIY face masks for dry skin: Achieve a festive glow this Diwali

October 23, 2024, 3:36 pm

Diwali, the festival of lights, is all about celebrations, joy, and looking your best. However, the festive season can also take a toll on your skin due to late nights, heavy makeup, and exposure to pollution. If you’re struggling with dry, dull skin and want to revive your natural glow this Diwali, try these simple and effective DIY face masks. Made with natural ingredients, these masks are gentle yet nourishing, helping to restore moisture and leave your skin radiant and smooth.

Honey and Yogurt Hydration Mask

Honey is known for its moisturizing properties, while yogurt soothes and nourishes dry skin. Together, they create a perfect combination to hydrate and brighten your skin.

Method: Mix the honey and yogurt until you get a smooth paste. Apply evenly to your face and neck, leaving it on for 15-20 minutes. Rinse off with lukewarm water. Use this mask twice a week for the best results.

Benefits: Honey locks in moisture, while the lactic acid in yogurt gently exfoliates, leaving your skin soft, smooth, and glowing.

Banana and Avocado Nourishing Mask

Bananas and avocados are rich in vitamins and minerals that deeply hydrate and nourish dry skin. They contain natural oils that keep your skin supple and glowing.

Method: Mash the banana and avocado together until smooth. Add the olive oil and mix well. Apply the mask to your face and neck, leaving it on for 20 minutes. Rinse with cool water.

Benefits: Bananas provide essential vitamins like Vitamin A and E, while avocados offer healthy fats for deep hydration. Olive oil acts as an emollient, making the skin soft and moisturized.

Oatmeal and Milk Gentle Exfoliating Mask

Dry skin often leads to flakiness, and this gentle exfoliating mask can help. Oatmeal is a natural exfoliant, while milk is rich in vitamins and proteins that nourish and moisturize the skin.

Method: Mix the oatmeal with milk to form a thick paste. Apply it to your face, gently massaging in circular motions. Leave it on for 10-15 minutes, then rinse with lukewarm water.

Benefits: Oatmeal removes dead skin cells without stripping natural oils, while milk hydrates, making the skin soft and smooth.

Alongside these DIY masks, ensure you stay hydrated by drinking plenty of water, moisturize daily, and avoid harsh cleansers. These simple practices, combined with the nourishing benefits of these masks, will help your skin glow as brightly as the festive lights this Diwali.

Kaftans are back in fashion: tips on how to style them perfectly

October 23, 2024, 3:29 pm

The kaftan, a timeless garment known for its loose, flowing design, has made a stunning resurgence in the fashion world. Rooted in diverse cultures and worn by people globally, kaftans have transformed from traditional attire into a chic staple for contemporary wardrobes. Whether you’re looking for a casual day look, a vacation outfit, or a sophisticated evening ensemble, the kaftan offers unparalleled versatility and style. Here’s how to expertly style this wardrobe essential for various occasions, ensuring you look fabulous while embracing comfort.

Choose the Right Fabric for the Occasion

The fabric of your kaftan significantly influences its suitability for different settings. For daytime wear, lightweight, breathable fabrics like cotton or linen are ideal. These materials are perfect for casual outings, keeping you cool and comfortable, especially in warm weather. Opt for kaftans in solid colors or playful prints that resonate with your personal style.

When dressing up for formal occasions, opt for luxurious fabrics like silk, chiffon, or satin. These materials add an elegant touch, making your kaftan perfect for evening events or celebrations. Look for kaftans adorned with intricate embroidery, embellishments, or sequins to elevate your look further. For example, a silk kaftan with gold embroidery can make you the center of attention at a wedding or gala.

Explore Different Lengths

Kaftans come in various lengths, each serving different purposes. Short kaftans, which end around mid-thigh, are fantastic as beach cover-ups or for casual brunches. Pair them with denim shorts or skinny jeans for a relaxed, chic look.

Medium-length kaftans, which reach the knee, can be styled as dresses. You can wear them with sandals for a casual vibe or dress them up with heels for a night out. A cinched waist can be achieved with a stylish belt, allowing you to flaunt your figure while enjoying the kaftan’s comfort.

Maxi kaftans are perfect for formal occasions. They give off a regal, effortlessly chic vibe, especially when paired with elegant accessories. A floor-length kaftan can make a stunning statement at events like formal dinners, garden parties, or evening weddings.

Play with Prints and Colors

One of the exciting aspects of kaftans is their diversity in prints and colors. Bold and vibrant prints, such as tropical patterns, florals, or geometric designs, are perfect for making a statement. For summer outings, bright prints can convey a sense of fun and vitality, while darker hues can offer a more sophisticated, understated look.

If you prefer a minimalist style, choose kaftans in solid colors or subtle patterns. Earthy tones and pastels offer a classic elegance that can easily transition from day to night. Monochrome kaftans with simple embellishments or patterns provide a timeless appeal, allowing you to dress them up or down with ease.

Add a Belt to Accentuate Your Waist

While kaftans are celebrated for their loose fit, adding a belt can redefine your silhouette and enhance your style. A belt cinches the waist, creating a flattering hourglass figure while adding a fashionable edge. Experiment with different belt styles to find what works best for you. A thin leather belt can give off a more casual look, while a wide, ornate belt can elevate your outfit for formal occasions.

Consider contrasting colors for a striking effect; for instance, a tan kaftan can be beautifully paired with a black or metallic belt. Additionally, you can match your belt to your footwear or accessories for a coordinated look.

Layer It Up for a Stylish Look

Layering can enhance your kaftan look and adapt it to varying weather conditions. For casual outings, drape a denim jacket or a lightweight cardigan over your kaftan. This adds texture and warmth while maintaining a laid-back vibe.

Find the Perfect Fit

While kaftans are generally designed to be loose and flowing, finding one that fits well is essential. An oversized kaftan can look unflattering if not styled correctly. Ensure that the shoulder seams align well and that the sleeves fit comfortably. If you’re on the shorter side, opt for kaftans that are not overly long, or consider wearing heels to create a balanced silhouette.

Why immersive technologies are so much in talk?

October 23, 2024, 3:25 pm

In the last few years, the tech landscape has seen an influx of discussions around immersive technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR). From Silicon Valley boardrooms to casual social media debates, everyone seems to be talking about them. But what’s fueling this momentum? Why are these technologies taking center stage in nearly every industry? Let’s explore in my today’s article.

At the heart of it, immersive technologies offer something we’ve always been fascinated with—the power to blend the digital and physical worlds seamlessly. While technology has always been about enhancing human experience, immersive tech takes this ambition to an entirely new level. It’s no longer just about viewing data or interacting with content; it’s about stepping into a different dimension of interaction altogether.

From Interaction to Immersion

Unlike traditional digital experiences, immersive technologies break the barrier between user and content. With AR, you’re not just seeing an advertisement on your screen; you’re seeing it interact with your real-world surroundings. VR offers a space where your environment transforms entirely, allowing for deep experiences, whether it’s for gaming, training, or virtual tourism.

This shift from mere interaction to full immersion is what has piqued the interest of businesses and consumers alike. Immersive experiences make the digital world feel tangible, engaging the senses in ways that were once impossible. For brands, it means rethinking how they engage with customers, offering them experiences that resonate on a more personal level.

The Drive for Personalized Experiences

The buzz around immersive technologies isn’t just about the wow factor—it’s also about personalization. Today’s consumers are increasingly expecting customized, hyper-relevant experiences, and immersive tech delivers just that. Whether it’s virtually trying on clothes before purchasing or visualizing how furniture fits in your living room, these technologies allow people to experience a product or service before making a decision.

In a world where attention spans are shrinking, immersive technology offers an innovative solution by transforming passive viewers into active participants. This shift towards personalized, experience-driven engagement has put immersive tech at the center of marketing strategies for major industries like retail, real estate, and entertainment.

Bridging the Gap Between Physical and Digital

As we talk more about the future being “phygital,” immersive technologies sit at the core of this integration. They blur the lines between what’s real and what’s digital, enhancing both worlds. Think about how industries are adopting AR to assist with remote work, like engineers overlaying digital instructions on physical machinery. Or consider how VR is transforming education, where students can explore historical sites or the inner workings of a cell up close, without ever leaving the classroom.

The conversation around these technologies is only getting louder because they represent the next phase of digital evolution—the ability to enhance our physical environments with digital layers that improve efficiency, learning, and even creativity.

The Gateway to the Metaverse

Lastly, immersive technologies are increasingly viewed as the building blocks of the much-hyped metaverse. The concept of a shared, persistent virtual space where people interact as avatars is gaining significant traction, and AR and VR are seen as key to bringing this vision to life.

While the metaverse is still evolving, immersive technologies are the foundation upon which it will grow, and this future-forward thinking has businesses rushing to innovate and stake their claim early.

Conclusion: The Future is Immersive

So why are immersive technologies so much in talk? The answer is simple: they represent a paradigm shift in how we interact with the digital and physical worlds.

From reshaping customer experiences to redefining industries, AR, VR, and MR are not just trends—they are the next frontier of digital transformation. And as more industries adopt these technologies, it becomes clear that we are only scratching the surface of their potential.

The conversation will continue to grow, and so too will the opportunities these technologies present for businesses and consumers alike.

Abhishek Anand is the Founder of Skill Bud Technologies Pvt. Ltd., a company specializing in CGI Ads, Social Media and other related services including Website Development, AR, Web 3.0, Metaverse, and Digital Marketing. Abhishek is also an Author, Speaker, and Mentor, helping businesses grow through technology.

Karwa Chauth makeup ideas: Elevate your festive look in 2024

October 17, 2024, 10:26 pm

Karwa Chauth, a traditional Hindu festival celebrated by married women, is not only about fasting but also about embracing beauty and grace. On this special day, women dress up in vibrant attire, often wearing bridal outfits or sarees, complete with jewelry and intricate mehndi designs. To complement the festive look, a perfect makeup routine is essential. In this article, we’ll explore some stunning Karwa Chauth makeup ideas that will make you glow throughout the day and into the moonlit night.

Prepping the Skin for a Radiant Glow

Before applying makeup, it’s crucial to prepare your skin for a flawless finish. Start with a gentle cleanser to remove impurities, followed by an exfoliator to get rid of dead skin cells. A hydrating moisturizer will ensure your skin looks dewy and fresh. Don’t forget to apply a primer for a smooth canvas that will help your makeup last all day.

Base Makeup: Achieving a Flawless Complexion

For Karwa Chauth, go for a long-lasting foundation that offers medium to full coverage. Choose a foundation that matches your skin tone for a natural finish. Use a beauty blender or brush to blend it seamlessly into your skin. Set it with a light dusting of translucent powder to control shine. Highlight and contour your features to add dimension—apply a highlighter on the high points of your face (cheekbones, nose bridge, and cupid’s bow) and a bronzer under your cheekbones and jawline for a sculpted look.

Eyes that Speak Volumes

Eye makeup is one of the most important aspects of your Karwa Chauth look. Opt for rich, festive colors like gold, bronze, or burgundy. Start with a neutral base and blend in deeper shades to add depth to your eyes. Use a shimmering gold shade on your eyelids to catch the light.

For a dramatic look, apply kohl on your waterline and smudge it slightly for a soft smokey effect. Use a liquid eyeliner to create a sharp wing, adding a modern touch to your traditional attire. Finish your eye makeup with a few coats of volumizing mascara or go for false lashes for added glamour.

Bold Lips for the Festive Spirit

Karwa Chauth calls for bold lip colors. Deep reds, classic maroons, or even fuschia pinks are perfect choices. For long-lasting color, start by lining your lips with a matching lip liner to prevent feathering. Apply your lipstick in layers, blotting between each coat, to ensure it stays put throughout the day.

Rosy Cheeks for a Youthful Glow

Add a pop of color to your cheeks with a rosy blush. Use a powder or cream blush, blending it into the apples of your cheeks for a natural flush. A soft peach or pink tone works well with most complexions, adding a youthful and fresh glow to your face.

The Finishing Touch: Bindis and Jewelry

No Karwa Chauth look is complete without the final accessories. Adorn your forehead with a traditional bindi that complements your outfit. Choose jewelry that highlights your makeup—jhumkas, maang tikka, and chandbalis are popular choices. These elements will pull your entire look together.

This Karwa Chauth, let your makeup reflect the festive spirit with bold eyes, striking lips, and a radiant glow. Whether you prefer a subtle look or full-on glam, these makeup ideas will ensure that you look your best while celebrating this beautiful occasion. Don’t forget to experiment with bold lip colors and shimmering eyeshadows to stand out this Karwa Chauth 2024!

KARWA CHAUTH 2024: SHINE BRIGHT IN BOLLYWOOD-APPROVED RED OUTFITS

October 17, 2024, 10:21 pm

Karwa Chauth is almost here, and it’s time to go all out with your style! Celebrated on October 20 this year, this traditional festival sees married women across India fasting from dawn until moonrise, praying for the health and longevity of their husbands. But Karwa Chauth is not just about fasting; it’s also an opportunity to dress up and celebrate love and devotion with vibrant, glamorous outfits. And what better way to make a style statement than by taking inspiration from Bollywood’s leading ladies?

If you’re still unsure about what to wear, don’t worry! We’ve got you covered with some stunning, celebrity-inspired red outfits that will make you shine like the moon this Karwa Chauth. Whether you love classic sarees, elegant anarkalis, or trendy lehengas, here are some drool-worthy looks straight from Bollywood that you can recreate for a fabulous festive vibe.

Katrina Kaif: The Timeless Red Saree

If you’re tired of sequins and shimmer, take a cue from Katrina Kaif, who shows how to rock a classic red saree with poise. Her stunning red saree, adorned with delicate floral embroidery, is the epitome of grace and elegance. The simplicity of the design allows the rich red color to stand out, making it a perfect pick for those who love understated elegance.

To complete this look, opt for minimal accessories like small jhumkas or a delicate pendant set, and keep your makeup soft with a subtle red lip and kohl-rimmed eyes. Style your hair in soft waves or a classic bun to enhance the saree’s elegance.

Janhvi Kapoor: Minimalist Yet Trendy

For those who prefer a minimalist style and want to look chic without putting in too much effort, Janhvi Kapoor’s red saree look serves as the ideal inspiration. Her outfit, a lightweight red saree with intricate lace detailing along the border, pairs beautifully with a fashionable sleeveless embroidered blouse. This look is perfect for those who wish to keep it simple yet stylish.

To replicate Janhvi’s effortless charm, let your hair flow naturally, add a pair of statement earrings, and go for a dewy makeup look with nude tones. The combination of a light fabric and subtle lace details ensures you stay comfortable throughout the day while still turning heads.

Sonam Kapoor: Elegant Anarkali with a Modern Twist

Sonam Kapoor is known for her impeccable fashion sense, and her crimson anarkali is a perfect example of this. The full-sleeved gown, with a flared bottom and intricate gold embroidery, exudes traditional charm while incorporating a modern twist. The outfit looks stunning when paired with straight trousers and a richly embroidered dupatta, which adds a regal touch to the ensemble.

To recreate this look, style it with a choker necklace, large earrings, and a sleek hairstyle. Keep the makeup bold with a deep red lipstick and subtle smokey eyes to accentuate the elegance of the outfit. This is the perfect choice if you’re looking to blend tradition with contemporary style for a sophisticated Karwa Chauth look.

Sara Ali Khan: Festive Vibes with a Glamorous Lehenga

Nothing spells festive fashion quite like a lehenga, and Sara Ali Khan’s crimson lehenga is the perfect inspiration. Her outfit, with a deep V-neckline and elaborate gold embroidery, exudes opulence and glamour. The lehenga is further elevated with a beautifully embroidered dupatta, adding a touch of traditional charm.

To recreate this look, accessorize with a maang tikka, bangles, and open hair styled in loose waves. Finish off with dramatic eye makeup and a bold red lip to make a statement. This outfit choice is perfect for those who love to go all out with their festive attire and are not afraid to add a little sparkle to their wardrobe.

Tara Sutaria: Contemporary Elegance with a Silk Saree

For those who want to add a modern touch to their traditional look, Tara Sutaria’s outfit is a great option. She paired a traditional red silk saree, adorned with gold embroidery, with a trendy tube blouse, creating a fusion of classic and contemporary styles. This look is perfect for those looking to try something different while keeping the essence of tradition alive.

To replicate Tara’s look, accessorize with traditional Indian jewelry, such as a choker necklace, stacked bangles, maang tikka, and statement earrings. Keep your makeup bold with winged eyeliner and a touch of highlighter to add that extra glow. This style is sure to make you stand out and feel like a Bollywood diva this Karwa Chauth.

Karwa Chauth is a festival of love, devotion, and style. As you prepare for the day, let your outfit reflect your festive spirit. Whether you opt for a classic red saree, a chic anarkali, or a glamorous lehenga, these Bollywood-inspired looks are sure to make you the star of the celebration. Experiment with bold lips, shimmering eyeshadows, and elegant accessories to create a look that is uniquely yours. This Karwa Chauth, shine bright and let your style speak volumes, just like the Bollywood divas!

Sritapa Mahanty: From IT Professional to Award-Winning Author Inspiring Self-Discovery

October 17, 2024, 10:12 pm

Sritapa Mahanty is an Indian author, nature lover, and an inspiring storyteller who beautifully captures life’s emotions in her writing. She has published four books spanning fiction, non-fiction, and poetry, and has been honoured with the IAA Authors Award and IAA Voice Award in literature.

She began her literary journey at the age of 11, writing poems for her school magazines. After spending 16 years at a Fortune 500 company, she debuted as an author in 2023 with A Heart’s Journey, drawing from her rich life experiences. In a recent interview with Prof. Shiv Sethi, the author shares the following excerpts from her literary journey.

What inspired your return to writing?

I write my stories from heart based on personal experiences and keen observations of the world around me. My demanding IT job often kept me away from writing, leaving me disconnected from my creative self. During this time, I felt a strong urge to return to writing. I realized I didn’t want to keep pushing it aside and regret later, so I decided to set aside some time every day to start writing. It helped me regain clarity and learn to face challenges with renewed confidence. Now, I am grateful for that decision to reconnect with myself through my passion.

Tell us about your literary journey and how it shaped A Heart’s Journey.
In 2023, I published my debut book, A Heart’s Journey, with a desire to connect with readers on a deeper level, helping them understand their true selves, unlock their inner strength, and practice self-love. I believe every individual is blessed with power within; we just have to harness it to excel in life with a positive mindset. The book provides practical advice on finding a soulmate, helping readers navigate the complexities of relationships with wisdom and confidence, reducing the uncertainty many face in love. My collaborative works include Pages of Power, Love Connection, and Revolutionaries of India.
Why is the theme of self-discovery so important in your book?
Self-discovery is crucial in my book because it guides readers to be authentic and recognize their strengths. A Heart’s Journeyfocuses on this theme because I want readers to understand that even in the darkest times, there is an opportunity for growth. The book encourages readers to accept their flaws, overcome challenges, and recognize their inner strength.
Has A Heart’s Journeybeen made into an audiobook? If so, what challenges did you face in producing it?

Yes, I narrated my own audiobook. The initial chapters took longer to record since I had to read continuously during quiet hours at night. My tip is to choose a calm time of day and, if possible, record everything in one session; otherwise, stick to the same timing.

What advice would you give to aspiring authors?
Trust your voice, be authentic, and write regularly. Be open to constructive feedback from trusted people. Don’t chase perfection; you will get there eventually. Keep exploring your imagination and read widely to enhance your creativity. Be persistent, and don’t be discouraged by rejection or setbacks.
How do you use your platform to give back to society as an author?
Through my writing, I aim to give my readers hope, foster resilience, and encourage self-discovery, helping them lead a life with a positive mindset and a never-give-up attitude.

The rise of CGI in social media ads: capturing attention in a crowded digital world

October 16, 2024, 8:34 pm

Scrolling through your feed and feeling like everything looks the same? You’re not alone. Reels, product shots, influencer videos—they all start to blur together after a while. But then you see something that stops you in your tracks. It’s not just another ad—it’s an entire world brought to life with CGI (Computer-Generated Imagery).

Curious how CGI could help you dominate the feed? Let’s take a look at why CGI ads are gaining popularity and how they’re changing the social media landscape in today’s article.

The Appeal of CGI: Why It Works

With the surge in short-form content like reels and TikToks, users are accustomed to seeing the same types of ads on repeat: product shots, influencer testimonials, unboxings, and lifestyle videos. While these formats have their place, they’re becoming predictable, leading to a sort of visual fatigue.

This is where CGI shines. Unlike traditional ads, CGI gives brands unlimited creative freedom. Products can be shown in ways that are physically impossible, environments can be created from scratch, and entire virtual worlds can be built—all within the framework of a 15-30 second reel.

Here are a few key reasons why CGI is becoming the go-to tool for brands on social media:

Limitless Creativity
CGI offers a boundless canvas. Brands can tell stories that would otherwise be impossible or prohibitively expensive with live-action filming. Want to turn your product into a rocket launching into space? Want to show your car driving through a futuristic city that doesn’t exist? CGI can make that happen.
Increased Engagement
CGI ads don’t just capture attention; they hold it. Viewers are more likely to watch an entire CGI reel simply because it’s visually intriguing and different from what they’re used to seeing. This novelty encourages them to watch it multiple times, share it with friends, or engage with the brand.
Better Storytelling
CGI allows for deeper storytelling in a short time. Brands can go beyond just showing a product and instead build an experience around it. By creating an emotional connection through a visually compelling narrative, CGI helps brands tell stories that resonate with audiences on a deeper level.
Interactive Potential
With the rise of augmented reality (AR) and virtual reality (VR), CGI ads can be interactive, allowing users to engage with content in entirely new ways. From 360-degree experiences to try-on features, CGI opens up opportunities for brands to immerse their audience in their brand story.

Why CGI Ads Are the Perfect Fit for Social Media

Social media platforms are designed for fast consumption. Ads need to be visually striking from the very first frame to stop users from scrolling past. With the hyper-visual nature of social media, CGI is particularly well-suited to these platforms because it:

Grabs attention immediately: CGI ads can feature elements that aren’t possible in real life, creating a “wow” factor that grabs attention right from the start.
Fits perfectly with short-form content: CGI can deliver complex stories and messages in a short, punchy format, perfect for the 15-30 second reels or stories that dominate social media.
Encourages repeat views: Because CGI ads are often filled with intricate details, viewers tend to rewatch them to catch things they may have missed the first time, further increasing engagement.

The Cost-Effectiveness of CGI

While many assume that CGI is reserved for large companies with big budgets, that’s no longer the case. Advances in technology have made CGI more affordable and accessible to brands of all sizes. The cost of a CGI ad can often be comparable to live-action video production, especially when considering the limitations and logistics of filming real-life footage.

Moreover, the longevity and adaptability of CGI ads make them a smart investment. The same CGI assets can be repurposed across multiple platforms—reels, stories, banners, or even in print or out-of-home advertising—without the need for reshoots or additional production costs.

CGI: The Future of Advertising?

As social media continues to evolve, so too will the advertising strategies used by brands. Consumers are no longer content with basic product placements or lifestyle videos. They want experiences—and CGI is the key to creating those experiences in a way that is engaging, memorable, and shareable.

For brands looking to stay ahead of the curve, CGI ads offer a unique opportunity to break free from the ordinary and deliver content that resonates with today’s digital audience. Whether it’s a product reveal, an explainer, or an emotional brand story, CGI gives businesses the tools they need to stand out in a world where attention is the most valuable currency.

Ready to Take Your Brand to the Next Level?

If your brand is ready to create captivating, immersive content that grabs attention and drives engagement, it’s time to consider CGI. Whether you want to showcase your product in a whole new light or build a world that captivates your audience, CGI gives you the power to bring your vision to life.

This article is authored by Abhishek Anand, Founder of Skill Bud Technologies Pvt. Ltd., a company specializing in CGI Ads, Social Media and other related services including Website Development, AR, Web 3.0, Metaverse, and Digital Marketing. Abhishek is also an Author, Speaker, and Mentor, helping businesses grow through technology.

Raise a glass and sip the adventure this international gin & tonic day

October 15, 2024, 1:31 pm

Ahead of the International Gin & Tonic Day, celebrate the bold, botanical world of G&T—a drink that’s both simple and refreshingly complex. Whether for a casual get-together or a sophisticated soirée, the classic gin and tonic is a perfect choice. And what better way to mark the occasion than with impeccable homegrown gin brands.

Here are two recipes for you to savour and try at home

The Himalayan Prescription

Crafted with 11 handpicked, traceable botanicals and distilled over 9 hours, Kumaon & I deliver a unique taste that transports you to the heart of the Himalayas. This provincial gin, bursting with ingredients like coriander seeds, thuner leaves, Himalayan juniper berries, and timur (a peppery berry reminiscent of Szechuan), creates a sensory journey unlike any other. Each sip echoes the region’s rugged yet delicate landscape, offering both complexity and refreshment in every pour.

Ingredients

Kumaon Gin infused raw turmeric- 45ml
Ginger orange syrup – 15ml
Lime- 15ml
Tonic – splash

Method

Mix all the ingredients and shake them
Pour the drink in an AP Glass and garnish it with a thyme brunt and serve

Jin JIJI G & T

Derived from the Hindi word जिजीविषा (Jijivisha), meaning a zest for life, Jin JiJi embodies the spirit of vitality and celebration. With botanicals like Tulsi (holy basil) and chamomile, it brings an herbaceous, aromatic elegance that transforms your classic G&T into a masterpiece. One sip and you’ll find yourself captivated, tempted to make it your go-to choice year-round.

Ingredients:

60ml Jin Jiji IDG
Tonic water (top up)

Method:

Fill a highball glass with ice.
Pour in 60ml Jin Jiji IDG over the ice.
Top up with tonic water, stirring gently to mix.
Garnish with a fresh orange slice and a sprig of basil for a fragrant finish.

Millets for diabetics: The low-glycemic supergrain

October 15, 2024, 1:27 pm

Millets, once a staple in traditional diets, are now gaining recognition as a superfood, especially for diabetics. These small, nutrient-dense grains offer numerous health benefits, particularly for those managing blood sugar levels. Here’s why millets are a great choice for diabetics and how they can be incorporated into daily meals.

Low Glycemic Index (GI)

The glycemic index (GI) measures how quickly foods raise blood sugar levels. Foods with a high GI cause a rapid increase in blood sugar, while those with a low GI release sugar more slowly and steadily. Millets have a low GI, which means they don’t cause sudden spikes in blood glucose levels. This makes them an excellent carbohydrate option for diabetics, as they help in maintaining stable blood sugar levels throughout the day.

Rich in Fiber

One of the key reasons millets are beneficial for diabetics is their high fiber content. Fiber slows down the absorption of sugars in the bloodstream, which helps regulate blood sugar levels. It also aids in digestion and promotes a feeling of fullness, preventing overeating and helping with weight management—a crucial aspect for many diabetics. Millets like pearl millet, foxtail millet, and finger millet are particularly rich in dietary fiber.

Packed with Essential Nutrients

Millets are not just about managing blood sugar; they also provide essential nutrients that support overall health. They are rich in:

Magnesium: Helps improve insulin sensitivity and regulate blood sugar levels.
Iron and Calcium: Essential for bone health and overall well-being.
B Vitamins: Support metabolism and energy production, which is especially important for maintaining an active lifestyle.

These nutrients help diabetics manage their condition while ensuring they receive balanced nutrition.

Improved Insulin Sensitivity

Studies have shown that regular consumption of millets can improve insulin sensitivity. This means that the body can use insulin more effectively, leading to better blood sugar control. The combination of fiber, magnesium, and other plant compounds in millets is believed to play a role in enhancing insulin function, making them a great addition to a diabetic-friendly diet.

Gluten-Free and Easily Digestible

For those who have gluten intolerance along with diabetes, millets offer an excellent gluten-free alternative to wheat and other grains. They are easy to digest and do not cause the bloating and discomfort often associated with gluten-containing foods. This makes millets a suitable option for a wide range of dietary preferences and needs.

Versatile and Easy to Incorporate

One of the biggest advantages of millets is their versatility. They can be used to make a variety of dishes, from breakfast porridges and salads to main courses like khichdi, upma, and even baked goods. Millet flour can be used to make rotis, pancakes, and bread, offering a nutritious alternative to traditional wheat-based products. Their mild flavor makes them easy to incorporate into different cuisines and recipes, ensuring that diabetics don’t have to compromise on taste while managing their condition.

Best Millets for Diabetics

Pearl Millet (Bajra): High in fiber, protein, and essential minerals, making it ideal for blood sugar control.
Finger Millet (Ragi): Rich in calcium and amino acids, perfect for managing diabetes and maintaining bone health.
Foxtail Millet (Kangni): Low in GI and packed with iron and B vitamins, great for stabilizing blood sugar.
Barnyard Millet (Sanwa): Low in calories and high in fiber, making it a good option for weight management.

For diabetics, managing blood sugar levels can be a daily challenge. Millets, with their low glycemic index, high fiber content, and nutrient-rich profile, offer a simple and effective way to keep blood sugar in check while providing balanced nutrition. Easy to cook and versatile, millets can be included in everyday meals, making them a practical and delicious option for those looking to manage diabetes through diet.

Ensuring safety standards in playschools: What parents should know

October 15, 2024, 1:21 pm

When choosing a playschool, safety is a top priority for parents. Ensuring that a playschool has robust safety standards not only provides peace of mind but also creates a secure and nurturing environment for children to learn, play, and grow.

Here’s what parents should look for to ensure that their chosen playschool meets high safety standards.

Well-Designed Infrastructure

The layout and infrastructure of a playschool play a crucial role in the safety of children. Parents should check that the facility is well-maintained, with secure gates, non-slip flooring, and proper lighting throughout. Classrooms and play areas should be spacious, clutter-free, and equipped with child-friendly furniture that doesn’t have sharp edges. Additionally, playschools should have sturdy and well-maintained outdoor equipment to minimize the risk of accidents.

Effective Security Measures

A playschool should have strict security protocols in place. These include secure entry and exit points, CCTV surveillance, and authorized pick-up procedures. Parents should inquire about how visitors are monitored and whether there are ID checks for staff and parents. Playschools that employ security personnel add an extra layer of safety, ensuring that no unauthorized individuals can enter the premises.

Emergency Preparedness

One of the essential safety standards for playschools is being prepared for emergencies. Parents should ask if the playschool conducts regular fire drills, has clear evacuation plans, and is equipped with fire extinguishers and first aid kits. Staff members should be trained to handle emergency situations, including basic first aid. Knowing that the playschool has a solid plan to address emergencies can provide parents with peace of mind.

Health and Hygiene Practices

Good hygiene is vital in any playschool setting to prevent the spread of illnesses. Parents should observe whether the playschool maintains cleanliness in classrooms, play areas, restrooms, and dining spaces. Check if hand sanitizers are available and if children are encouraged to wash their hands regularly. Playschools should also have protocols for managing sick children, ensuring they are kept separate until parents arrive.

Staff Training and Child-to-Teacher Ratio

The safety of children also depends on the attentiveness and training of the staff. Playschools should hire qualified teachers and caregivers who are trained in child safety, CPR, and first aid. It’s also important to check the child-to-teacher ratio, as smaller groups allow for better supervision and care. Parents should feel confident that the staff is capable of handling emergencies and can provide personalized attention to each child.

Safe Transportation Services

For parents opting for playschool transportation, ensuring the safety of their child during transit is crucial. Playschools should have reliable transport facilities with trained drivers and assistants on board. Buses or vans must be equipped with seat belts, first aid kits, and emergency contact numbers. Parents should also check if the transportation vehicles are regularly maintained and follow all safety regulations.

Choosing a playschool is a significant decision, and ensuring that it has proper safety standards is essential. Parents should actively visit the premises, ask questions, and observe the environment before making a choice. By prioritizing safety, playschools can create a space where children can explore, learn, and grow without any concerns.

The role of schools in promoting mental health

October 15, 2024, 1:10 pm

In recent years, the importance of mental health has gained significant recognition, and schools have emerged as pivotal platforms for promoting mental well-being among students. As institutions that shape young minds, schools are uniquely positioned to foster environments that support mental health through education, prevention, and early intervention.

Let’s explore the multifaceted role schools play in promoting mental health-

Creating a supportive environment:

One of the primary roles of schools in promoting mental health is to create a supportive environment where students feel safe, valued, and understood. This involves establishing a culture of inclusivity and respect, where diversity is celebrated and every student feels a sense of belonging. Schools can achieve this by implementing anti-bullying policies, promoting positive behaviour, and encouraging open communication between students and staff. Teachers and school staff play a crucial role in this process. By receiving training in mental health awareness, they can identify early signs of mental health issues and provide appropriate support or referrals.

Integrating mental health education:

Integrating mental health education into the school curriculum is another essential strategy. By incorporating lessons on emotional regulation, stress management, and resilience, schools can equip students with the skills needed to navigate life’s challenges. Programs that focus on social-emotional learning have proven effective in enhancing students’ emotional intelligence and interpersonal skills. Moreover, peer-led initiatives can be particularly impactful. Programs where students are trained to support their peers create a network of understanding and empathy within the school community. These initiatives not only provide immediate support but also help in destigmatising mental health issues, encouraging students to seek help when needed.

Providing access to mental health services:

Schools also play a critical role in providing access to mental health services. By collaborating with mental health professionals, schools can offer on-site counselling and psychological services. This ensures that students have timely access to support without the barriers that might exist outside the school setting.

Engaging families and the community:

Engaging families and the broader community is vital in promoting mental health. Schools can organise workshops and informational sessions for parents, helping them understand the importance of mental health and how they can support their children. Building strong partnerships with community organisations and mental health agencies can also enhance the resources available to students and their families. Also, schools can create platforms for parents to share their experiences and strategies for supporting their children’s mental health. This collaborative approach fosters a sense of community and shared responsibility, reinforcing the support network around each student.
Schools have a profound impact on the mental health of their students. By creating supportive environments, integrating mental health education, providing access to services, and engaging families and the community, schools can play a pivotal role in promoting mental well-being. As we continue to recognise the importance of mental health, it is essential for schools to adopt comprehensive strategies that support the holistic development of every student. Through these efforts, schools can help build a resilient and mentally healthy generation.

Dr Chandni Tugnait is the MD (A.M) Psychotherapist, Life Alchemist, Coach & Healer and the Founder & Director of Gateway of Healing.

Why K-12 institutions must prioritise Mental Health and Well-being of students in the digital era

October 15, 2024, 1:03 pm

The 21st century is witnessing an unprecedented focus on the holistic development of students. No longer is education solely about academic excellence; it has evolved to encompass the well-being of students as a paramount concern. The journey of a student in K-12 is not without its challenges. Academic pressures, peer dynamics, societal expectations, and the digital age’s constant connectivity can create a perfect storm for stress and anxiety. While these pressures have always existed, the awareness of their potential impact on mental health is now more acute than ever. Indian Council of Medical Research (ICMR) survey revealed that 12-13 per cent of students in India suffer from psychological, emotional and behavioural conditions.

It is essential to recognize that mental health issues among students are not rare anomalies but rather common occurrences that deserve attention and support. An empathetic understanding of these issues is the first step towards addressing them effectively.

Strategies for Supporting Student Wellness

Promoting Open Dialogue: The foundation of any mental health initiative in K-12 should be open and empathetic communication. Schools should foster environments where students feel comfortable discussing their emotional well-being. By normalising conversations about mental health, we break the stigma associated with seeking help.
How Can a School Do That: Establishing peer support groups where students can share their experiences and concerns without judgement, Holding regular Wellness sessions once in a week, creating a club for mental healthcare.
Mental Health Education: Incorporating mental health education into the curriculum is vital. Students must develop the skills to identify and manage their emotions. Education should encompass stress management techniques, emotional intelligence, and resilience building.
How Can a School Do That: Introducing age-appropriate courses on emotional well-being and mental health, workshops or weekly classes on Moral studies and health education.
Professional Counselling Services: Schools must have qualified counsellors on campus to provide immediate support to students facing emotional challenges. These professionals play a crucial role in identifying early signs of mental health issues and providing appropriate guidance.
How Can a School do That: Regular counselling sessions as part of the school routine, Building Mentor mentee relationship.
Physical Well-being: Mental health and physical well-being are intricately linked. Encouraging regular physical activity and a balanced diet contributes significantly to emotional stability.
How Can a School Do That: Organising physical education programs, Once in a week- Yoga day and promoting healthy eating habits, scheduling a 10 min fruit break.
Creating Safe Spaces: Designating safe spaces within the school premises where students can retreat when feeling overwhelmed is essential. These spaces should be quiet, serene, and conducive to self-reflection.
How Can a School Do That: Establishing mindfulness corners or gardens within the school, birds and a peaceful and creative room.
Teacher Training: Teachers play a pivotal role in shaping a student’s emotional landscape. Providing teachers with training in recognizing and responding to students’ emotional needs is paramount.
How Can a School Do That: Regular workshops on emotional intelligence and effective communication for teachers.

The well-being of our students is a shared responsibility that extends beyond the classroom. It requires a holistic approach that integrates mental health and emotional well-being into the fabric of K-12 education. When we prioritise the mental health of our students, we not only prepare them for academic success but also equip them with the tools to navigate life’s challenges with resilience and grace.

Naman Jain is an Education Policy Expert, and Director (Development) at Silverline Prestige School.

The other Gita

October 14, 2024, 7:55 pm

The Pandavs requested Krishna postpone his return to Dwarka. They asked for his assistance in reestablishing their kingdom after the massive destruction caused by the Mahabharat War. After a few months, when the kingdom came close to restoring its old glory, Krishna announced that it was time for him to go home. One day, while strolling in the palace garden, Arjun abruptly asked Krishna if he could retell the nuggets of wisdom—known today as the Bhagavad Gita—that he taught him before the war.

Krishna was taken aback. He rebuked Arjun for not remembering his words. He said, ‘Your ignorance is appalling. You didn’t fully grasp my words. If you had, you would have remembered them. It’s apparent that you lacked both faith and intelligence. Though you requested me, I doubt if I’ll be able to narrate them with the same intensity. At that time, I was in the highest state of yoga, and by connecting with Parabrahman, I was able to share some esoteric gems of life with you. However, I’ll try my best.’

Their dialogue is today known as the Anu Gita, which is considered an extrapolation on the immortal words uttered in the Bhagavad Gita, a retelling of its ethical premise. As a prefix, ‘anu’ can mean after, subordinate, follower, similar, continuation, or an extension. Strangely though, the Anu Gita is neither as famous nor as potent as the Bhagavad Gita despite both discourses taking place between the same persons. Does the background of a colossal conflict make the Bhagavad Gita so in-depth? Or is it Krishna’s state of mind that he refers to while rebuking Arjun?

Everyone studying the Bhagavad Gita must also study the Anu Gita. There can be innumerable debates about the two treatises. However, there’s no denying a vital lesson that comes across in this anecdote, and that is to be aware and attentive at all times.

We must understand that there are moments when life speaks to us with unrivalled wisdom. Even the Divine might not be able to speak with the same intensity at our request or prayer as it does at these special moments. Besides, we have no idea when these special moments will come and such life-changing lessons will shower upon us. So, let’s not squander enriching learning opportunities. Instead, we must remain spiritually alert at all times. Krishna (or Life) is ready to sing as profound a song as he did to Arjun on the battlefield. The moot question is: are we listening intently?

Let’s not squander enriching learning opportunities. Instead, we must remain spiritually alert at all times. Krishna (or Life) is ready to sing as profound a song as he did to Arjun on the battlefield. The moot question is: are we listening intently?

Gomti Chakra: Nature’s Mystical Power

October 14, 2024, 7:50 pm

A Spiritual & Ancient Natural Tool for Protection, Abundance, Peace & Success

Natural products have always been special in human life & culture. They offer remarkable healing and energy benefits beyond what we see. From herbs to gemstones & crystals, nature has provided us countless tools for physical, mental and spiritual well-being.

Over centuries, ancient civilizations have recognized & used the power of these natural elements in daily life, rituals and spiritual practices, showing us how nature holds powerful tools to bring peace, protection and positive energy. The healing and protective qualities of natural items have been revered in systems like Ayurveda, Traditional Chinese Medicine and Vedic traditions, all of which emphasize the importance of natural balance and harmony.

One such powerful natural, rare, sacred shell stone is the Gomti Chakra. This small, spiral-shaped stone has been valued for its ability to harness and channel positive energy. It is believed to be a potent source of spiritual protection, prosperity and harmony.

Gomti Chakra is a flat & round, small, white or brownish stone found in the Gomti River near Dwarka in Gujarat, India. It is often compared to a miniature conch shell.

The natural spiral on one side symbolizes the continuous flow of life and energy and is considered a symbol of protection. The spiral, holds deep religious and spiritual significance in Vedic traditions, as it resembles the Sudarshan Chakra of Lord Vishnu.

In daily life, the Gomti Chakra is used for

Protection from evil eye – can ward off negative and evil energies from a person or place
Mental peace – It is said to aid in reducing stress, anxiety and promoting mental clarity.
Wealth and prosperity – Since Gomti Chakra symbolizes Goddess Lakshmi, they are often offered to Goddess Lakshmi, especially during Diwali, to attract financial abundance, overall prosperity and success.
Removing obstacles – They are believed to help in removing obstacles in one’s path and in the fulfillment of desires.
Attracting positive vibrations
Personal talisman: People often place it in their homes or wear as a pendant, bracelet or carry in purses to maintain constant energy protection & to invite peace, harmony and prosperity into their lives
Enhanced spiritual power and intuition – Gomti Chakra has the potential to increase the spiritual power and intuition of an individual. It can be used in meditation, chanting, or worship to establish a connection with divine energy and guidance.
Spiritual Healing – Aligning with the body chakras, they help in meditating and dispelling negative energies
Vaastu Shastra applications: Placing Gomti Chakra in the home or workplace is believed to remove Vaastu defects, bringing harmony, peace and positive energy to the space.
Wealth corner activation: In Feng Shui, it can be placed in the wealth corner or carried in a wallet to attract abundance and prosperity.
Additionally, it is believed to balance planetary energies, particularly Rahu and Ketu, offering relief from their malefic effects.

For centuries, the Gomti Chakra, a simple, natural but powerful tool, has been used in spiritual practices & rituals. Due to its protective and prosperity-enhancing qualities, it is a timeless remedy for enhancing well-being, protection, prosperity, balancing energy and warding off negativity.

Disclaimer: Information & the views expressed in this article reflect the author’s personal understanding, learning and interpretation.

Jyotsnaa G Bansal is a Reiki Grandmaster, Author, Numerologist, Researcher, Counselor, Crystals & Spiritual Guide, Dowsing & Switchwords Practitioner.

Transforming health with foods: Why food is the best medicine

October 14, 2024, 7:45 pm

As World Food Day approaches, it’s an important reminder of how the food we consume has the power to support health, prevent disease, and enhance overall well-being. The concept of “food is medicine” highlights the idea that certain foods provide more than just basic nutrition; they offer functional benefits that can help prevent, manage, or even treat various health conditions. Increasingly, functional foods and nutraceuticals are gaining recognition for their significant impact on health, backed by scientific evidence.

Functional foods are those that offer health benefits beyond their nutritional value, often because of specific compounds like antioxidants, fiber, or fatty acids. These foods have been scientifically linked to health benefits such as reduced risk of chronic diseases, improved digestion, and better cognitive function.

Nutraceuticals take the concept of “food is medicine” one step further. These products are derived from food sources and offer concentrated doses of active ingredients with targeted health benefits. Turmeric, for example, contains curcumin, a compound known for its potent anti-inflammatory and antioxidant properties. Curcumin supplements are often recommended to help manage inflammatory conditions such as arthritis.

Probiotics, typically found in fermented foods like yogurt and kefir, are another popular nutraceutical. These live bacteria support gut health by maintaining a balanced microbiome, which is crucial for immune function, digestion, and even mental health. Studies have shown that probiotics can help prevent and treat gastrointestinal issues such as irritable bowel syndrome (IBS) and may boost the immune system by enhancing gut-barrier function.

Green tea extract, rich in catechins like EGCG (epigallocatechin gallate), is frequently used in nutraceutical formulations for its wide-ranging health benefits. It has been shown to aid in weight management by enhancing fat metabolism, and its antioxidant properties help protect against cell damage, which is key in the prevention of chronic diseases like cancer and heart disease.

As research continues to explore the connection between diet and health, it becomes clearer that many chronic conditions, from cardiovascular disease to cognitive decline, can be managed or even prevented by incorporating functional foods and nutraceuticals into our diets. While pharmaceuticals have their place, especially in treating acute and severe conditions, the preventive and supportive role of food is undeniable.

World Food Day serves as an ideal moment to recognize that the food we consume every day is more than just fuel—it has the potential to be medicine. By embracing functional foods and nutraceuticals, we can proactively support our health and well-being, fostering a future where food plays an even greater role in medicine.

Transform daily handwashing into a moment of mindful self-care

October 14, 2024, 7:42 pm

Handwashing has evolved from a simple hygiene task into a mindful skincare ritual that benefits both your hands and your overall well-being. With nourishing ingredients and invigorating scents, handwashing can become a moment of self-care, refreshing your mind while cleansing your skin. The right products can elevate this daily habit into a soothing, hydrating experience, leaving your hands soft, supple, and rejuvenated. Here are a few tips to enhance this experience:

Take the time to wash and massage your hands

Handwashing can be a mindful practice that enhances your overall well-being. Taking a few moments to focus on the act of washing your hands and massaging the skin can reduce stress and promote relaxation. This mindful approach not only elevates your handwashing routine but also adds a touch of self-care to your day.

Utilize sensory relaxation!

The right handwash can do more than just cleanse your skin—it can refresh your mind too. Handwashes infused with Lavender, Bergamot, Grapefruit and Green Apple not only remove dirt and bacteria but also awaken your senses with its invigorating scent. The uplifting aromas help energize you, making you feel refreshed.

Lifestyle and beauty Influencer, Alisha Chadha says, “Handwashing isn’t just about staying clean anymore—it’s about feeling good inside and out. For that I love using Fiama fresh handwash that not only leave my hands soft & supple but also uplifts my mood with their amazing scents. It also gives 90% protection from germs and is dermatologically tested!”

Cleansing with Care

Handwashing is more than just a defence against germs; it’s an essential cleansing ritual for your skin. When done right, using a gentle, hydrating handwash can remove dirt, bacteria, and excess oils without stripping the skin of its natural moisture. Opt for handwashes infused with skin-loving ingredients like aloe vera, vitamin E, or glycerine to maintain your skin’s barrier while ensuring your hands stay soft and supple.

Hydration is Key

Frequent handwashing can lead to dryness but choosing a handwash that prioritizes hydration helps combat this and lets your skin reap the benefits. Choose handwashes which have ingredients that lock in moisture and prevent the dryness caused by regular washing. Keeping your hands hydrated will leave them not only clean but also soft and supple.

Menopause and Osteoarthritis: How end of reproductive cycle can increase musculoskeletal risks amongst women

October 14, 2024, 7:38 pm

Menopause is a natural part of ageing and can be understood as the end of a female’s reproductive years. During menopause, a woman’s body goes through numerous physiological and psychological changes. The prominent physiological symptom of menopause is a woman’s ovary terminating the release of eggs for fertilisation. This phase is also marked by a significant drop in the reproductive hormones that assist a woman’s reproductive cycle.

While a common notion exists among people that the effects of menopause are limited to reproductive function but studies over time have shown that menopausal and post-menopausal women may experience symptoms related to other health conditions as well. One among them is poor bone and joint health.

Osteoarthritis, a common kind of arthritis is often seen in postmenopausal women. Medical research has shown a correlation between menopause and declining joint health among menopausal women.

Let us read further to understand the connection between the two.

Estrogen: The missing key

Estrogen is a steroid-based hormone, typically known to assist the female reproductive cycle. It actively plays a role in stimulating ovaries to form egg follicles during the reproductive years of a female and also helps maintain the uterus’ function. However, what is not popularly known is the role of this hormone in sustaining cognitive, cardiovascular and even musculoskeletal health.

During menopause, a woman experiences significant decline in estrogen levels. The hormone has an anti-inflammatory function and following its decline, there can be increased levels of inflammation in the body including joints.

With decreasing estrogen levels, there are also changes in the bone density. The lowered bone density can make the bones of menopausal women more prone to fractures and inflammation. This can further increase joint discomfort.

In Osteoarthritis, there is a breakdown of cartilage between joints. This can be seen in joints of the shoulder, spine, knees and hips.

What it is to live with Osteoarthritis?

Menopausal or post-menopausal women living with this condition might experience symptoms like chronic lower back pain, stiffness around a joint, decreased range of motion around the joint and others. Sometimes, the joint might also appear different (unusual), especially in case of some deformity.

Certain factors can make menopausal women more prone to osteoarthritis than others. This includes obesity, bone deformity, nutritional deficiency, diabetes, injuries or falls, family history and other factors.

Treatment

Osteoarthritis is a degenerative condition with no definite cure for it. However, the symptoms can be managed with a customised treatment plan. The affected menopausal women might be advised to keep a healthy weight, eat a balanced diet, consume anti-inflammatory medications or seek physical therapy. This can help prevent the amplification of symptoms and their interference with day-to-day life.

If the joint damage is acute, then joint replacement surgery becomes a considerable choice for those affected.

Apart from seeing an orthopaedician, affected menopausal women might also seek help from an attending gynaecologist. In such cases, they might be put on hormonal replacement therapy which includes the intake of synthetic estrogen to restore the lost protective functions of the hormone.

Your Walk, Our Priority

Dr. Rohit Lamba is the Head of Department & Sr. Consultant of Bone, Joint Replacement & Orthopaedics at SHALBY Sanar International Hospitals, Gurugram.

A Rendezvous With Mahesh Dattani

October 10, 2024, 8:58 pm

Author P.V. Laxmiprasad’s Book entitled Living Through Mahesh Dattani’s Plays is a fitting tribute to the dramatic genius of Mahesh Dattani. There are only a few writers who are equally popular among academicians and general readers. Mahesh Dattani is one such figure. Even as he is well-received by the academic community, he remains a popular playwright among the general public. He is known for his remarkable plot-construction and precise characterization. The book Living Through Mahesh Dattani’s Plays is a volume of scholarly essays on the dramatic works of Mahesh Dattani.

This book is a noteworthy contribution both to the body of writings on Dattani and Indian English Literature in general. It contains sixteen critical essays on the varied aspects of the dramatic works of Mahesh Dattani.The book contains offers comprehensive and insightful views on Dattani and his plays. It also provokes scope for further readings and research on the dramatist. The articles shed light on the varied and multiple dimensions of Dattani as a writer and establish his versatility. The articles range in focus from gender issues to filial conflicts, from identity crisis to cultural conflicts, from womanhood to familial issues, etc.

There is also a range of articles on cultural and religious themes discussed in the plays of Dattani. The essay “Culture as Mask. A Study of Mahesh Dattani’s Dance Like a Man” traces the subtle connection between gender and culture and reveals how the notion of gender is instilled by the cultural institutions. The book throws light on Dattani’s frank and bold treatment of the theme of religious conflict in Final Solutions. It is revealed in this book that Dattani deals with communalism, religious fanaticism, and Hindu-Muslim riot mostly engendered by the self-centered politicians.” There is an intense focus on the religious unrest that permeates Final Solutions in this book. The play is quite sensitively approached from a post-colonial point of view in the light of colonialism.

Dattani’s craftsmanship as a dramatist has also been discussed in the book. The book also contains articles that approach Dattani and his plays from other points of view. “Disability Studies in Mahesh Dattani’s Tara” is a well-researched article that brings out quite a new dimension of the playwright. Dattani’s play Tara offers a platform to us for keenly viewing this aspect of disability – one-legged twins and their physical mobility impaired and their psyche dented.”

On the whole, Living Through Mahesh Dattani’s Plays is a welcome addition to the corpus of critical writing in Indian English Literature. The diverse essays together build a holistic critical picture of the “universe” constructed by Mahesh Dattani in his theatrical world. The book brings out and establishes the versatility of Dattani as an Indian English author. Therefore it is of immense help to researchers as it provides useful insights into the works of Dattani. The editor deserves appreciation for his great editorial finesse. A must read for the aficionados of drama and theatre!

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