Gen Z

‘Gen Z’s Phygital’ Shopping Experience: The New Trend Taking Over

16 Oct 2024

A recent study by Snapchat titled "The $2 Trillion Opportunity: How Gen Z is Shaping the New India" highlights the unique shopping behaviors of Generation Z, revealing that these consumers are effectively merging online and offline shopping channels. Born between 1997 and 2012, Gen Z's spending habits are characterized by...

Gen Z’s ‘Aesthetic Airport Trays’ Trend Faces Backlash From Passengers

09 Sep 2024

A new social media trend called the 'airport tray aesthetic' is gaining traction, where travelers arrange their belongings on trays to capture the perfect 'Instagrammable' photo. This trend, which involves carefully placing items like sunglasses, shoes, toiletries, and reading materials on a tray during security check-ins, has caused frustration among...

Why Are Younger Indians Opting For Lab-Grown Diamonds Over Mined Ones?

16 Aug 2024

Earlier this year, 26-year-old Mumbai-based PR professional Aashi Sottany was introduced to lab-grown diamonds (LGDs) by a friend who sells jewellery made from them. Impressed by their striking resemblance to natural diamonds and the significant cost savings, Sottany purchased a pendant set and a one-carat engagement ring, all crafted from...

‘Tadpole Water’: This New Gen Z Weight Loss Trend Has Taken the Internet by Storm – Know What It is

07 Aug 2024

A new weight loss trend catching the attention of Gen Z is the "tadpole water" phenomenon. Popularized on social media, this concoction involves warm water, chia seeds, and a squeeze of fresh lemon. The name "tadpole water" comes from the visual resemblance of the chia seeds in water to baby...

Gen Z Guide to Choosing and Caring for Top Indian Weaves This Handloom Day

07 Aug 2024

As Handloom Day approaches, it's an ideal moment for Gen Z to explore the fascinating world of Indian weaves. Whether you’re a fashion-forward trendsetter or someone who appreciates unique, sustainable clothing, Indian handlooms offer unmatched beauty and craftsmanship. Handloom fabrics are created manually on a loom without electricity, preserving traditional...

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