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Amul Wins Heart With ‘A Dream Railized’ Tribute to Chenab Bridge

June 8, 2025, 7:46 pm

Amul dairy brand marked the opening of the world’s tallest railway arch bridge, the ‘Chenab Bridge’ in Jammu and Kashmir with a witty print advertisement on Sunday. The advertisement consists of Amul’s iconic girl and a sketch of the bridge and the punchline: ‘A Dream Railized’.

Famous for being witty in its commentary on events, Amul introduced a second tagline, ‘Amul: A Ticket To Great Taste’, referencing the role of the bridge towards facilitating greater mobility and access.

Union Railway Minister Ashwini Vaishnaw responded to Amul’s move by posting the work on social media platform X. He commended the brand for recognizing this historic moment in the making of India’s infrastructure.

Thank you Amul. pic.twitter.com/jG28tPZBoJ

— Ashwini Vaishnaw (@AshwiniVaishnaw) June 8, 2025

Challenges in the Construction of Chenab Bridge

Dedicated by Prime Minister Narendra Modi on June 6, the Chenab Bridge stands at 359 metres above the river level higher than even the Eiffel Tower. A component of the Udhampur–Srinagar–Baramulla Railway Link (USBRL), this bridge is a key development in connecting the Kashmir Valley with the rest of India by means of an all-weather rail network.

This 1.3 km-long structure, whose works began in 2017, faced many kinds of challenges, ranging from the unstable Himalayan terrain and seismic risks to aggravated climatic conditions. Engineers employed over 30,000 tonnes of steel. Its design has considered all aspects, including withstanding up to 260 km/h gusts and even blasts.

National Pride

The Chenab Bridge will cut down travel time considerably in the region, with the Vande Bharat Express shortly running through this new corridor. Aside from civilian usage, the Chenab Bridge is also considered a strategic logistics presence in a geopolitically volatile region.

Amul’s apt tribute reflects the national mood combining pride at an achievement from the past with the brand’s tradition of light-hearted, yet pointed observation.

Amul’s ‘Send Them Pakking’ Ad Wins Internet Amid India-Pak Tensions

May 9, 2025, 3:28 pm

After a sudden escalation of warfare between India and Pakistan, the fiercest in years. Amul has posted a relevancy ad that’s receiving kudos on social media. The operation began after India carried out Operation Sindoor on May 7, targeting nine terror infrastructure targets in Pakistan and Pakistan-occupied Jammu and Kashmir. This was a retaliation for the April 22 Pahalgam attack that killed 26 civilians.

As the responses to the conflict keep flowing in from citizens, brands, and celebrities, Amul too entered the fray with its topical ad. Posting the ad on X, the dairy brand captioned: ‘#Amul Topical: The India-Pakistan conflict’. The drawing has the phrase: ‘Send them pakking’, and ‘Amul proudly Indian’.

Watch the viral post:

#Amul Topical: The India-Pakistan conflict pic.twitter.com/boEj0o5wnG

— Amul.coop (@Amul_Coop) May 8, 2025

Amul’s ‘Send them pakking’ ad wins praise amid India-Pakistan tensions following Operation Sindoor and Pakistan’s failed counterattacks.

The painting features the iconic Amul girl saluting three leading figures: Col Sofia Quraishi, Wing Commander Vyomika Singh, and Foreign Secretary Vikram Misri. Quraishi, a member of the Indian Army’s signal corps, and Singh, a helicopter pilot, were among the officers who briefed publicly on Operation Sindoor.

Social Media Reactions Flood In

The Netizens did not wait long. One user posted, “Let’s do it permanently,” while another called the ad “Lovely.” One other posted, “Love the brand Amul,” and then there were those who showed appreciation with salute emojis.

Simultaneously, Indian defense soldiers on Thursday successfully blocked and dismantled missile and drone attacks by Pakistan targeting critical military camps at Jammu, Pathankot, and Udhampur.

Tweet from Integrated Defence Services on X established the assaults: “Military Stations of Jammu, Pathankot and Udhampur near the International Boundary, in Jammu & Kashmir targeted by Pakistan with missiles and drones.”

The Indian Military responded swiftly, ensuring that there were no casualties. “Threat neutralised by #IndianArmedForces as per SoP with kinetic & non-kinetic means,” the defence update stated.

Amul’s High-Protein Milk Campaign Sparks Meme Fest Online

April 29, 2025, 11:02 pm

Is Amul on a crusade to fix India’s protein deficiency issue? The milk brand has introduced a variety of high-protein offerings ranging from Amul Protein Lassi to Amul High Protein Kool Coffee – in the past few months, each containing 10 grams of protein or more. The offerings have won Amul lots of hearts from the fitness fraternity that is constantly seeking pocket-friendly and easily available protein options.

On Saturday, however, Amul’s introduction of a high-protein kulfi caused a social media meme fest. Consumers revelled at having the ability to have a dessert while getting some of their protein requirement. Other people imagined all the products for which Amul might introduce protein – with humorous ideas ranging from protein cigarettes to protein hair development serum.

A Meme fest over Protein Products

Meme creators utilized AI to envision products in which Amul might add protein.

“Amul is single-handedly making India fitter, leaner, and stronger – 10g at a time! From a protein-deficient nation to a protein-powered future!” read one post on X, imagining high-protein samosas from Amul.

? Amul is single-handedly making India fitter, leaner, and stronger – 10g at a time!

From a protein-deficient nation to a protein-powered future!#Amul #ProteinRevolution /s pic.twitter.com/jFg4iEUQ2e

— Cards Wizard (@cards_wizard) April 28, 2025

‘Amul protein cigarettes’ amused smokers and non-smokers alike

Only Amul can do this pic.twitter.com/7ANdA2Pv0m

— Arpit Kushwaha (@Lawyerwhosquats) April 28, 2025

People even joked about Amul fixing all of the nation’s deficiencies, imagining an Amul hair growth serum for men.

Amul adding protein in everything. pic.twitter.com/9xLL8ogJeY

— Harshhh! (@Harsh_humour) April 28, 2025

India’s Protein Issue

India has a critical protein deficiency issue, with several surveys emphasizing the extent of the crisis. It is seen from the ‘Protein Consumption in Diet of Adult Indians: A General Consumer Survey (PRODIGY)’ survey carried out by top market research company IMRB that 73% of urban Indian diets lack protein and 9 out of every 10 Indians are not getting enough protein.

In spite of the Indian Council of Medical Research (ICMR) suggesting protein intake of 0.8 to 1 gram per kilo body weight, the overall consumption is only about 0.6 grams on average. The economic restrictions, carbohydrate-dominant eating habits, lack of awareness, and prevalence of vegetarian diets devoid of complete proteins all lead to such a low consumption.

Amul Reduces Milk Prices for 1-Litre Packs Nationwide

January 24, 2025, 7:18 pm

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, has decreased milk prices by Rs 1 per litre for one-litre packs nationwide.

GCMMF Managing Director Jayen Mehta informed PTI, “We have decreased the prices of one-litre packs by Rs 1 per litre nationwide. ” He continued, “This is to motivate consumers to purchase larger packs of milk and receive an incentive for doing so. ”

In Delhi, the cost of Amul Gold milk has fallen to Rs 67 from Rs 68 per litre, while Amul Taaza is now available at Rs 55, reduced from Rs 56 per litre.

GCMMF reported an 8% growth in turnover, reaching Rs 59,445 crore in the 2023-24 financial year. Mehta further noted that the cooperative anticipates double-digit growth in revenue in the current fiscal year due to robust demand.

On average, GCMMF processed 310 lakh litres of milk daily in the previous fiscal year, with a total annual milk processing capacity of 500 lakh litres. GCMMF is the largest farmer-owned dairy cooperative in the world, comprising 36 lakh farmers from 18,600 villages in Gujarat, and its 18 member unions manage 300 lakh litres of milk each day.

The cooperative is ranked 8th among the world’s top 20 dairy companies in milk processing, according to the International Farm Comparison Network (IFCN). Besides its domestic market, GCMMF exports dairy products to around 50 countries, including the US, where it introduced four varieties of fresh milk for Indian expatriates and the Asian community last year.

Amul Honors Youngest World Chess Champion ‘Gukesh D’

December 16, 2024, 11:29 am

The celebrated dairy co-operative Amul brought out a special advertisement in celebration of the historic achievement by Indian grandmaster Gukesh Dommaraju as the youngest-ever World Chess Champion. Topical featuring the iconic Amul Girl and Gukesh, celebrates his victory over China’s Ding Liren in the 2024 FIDE World Chess Championship held in Singapore.

The tagline, “Loved across the board,” is a smart play on the chessboard’s 8×8 grid, which underlines Gukesh’s all-around popularity and his expertise at the game. Below the Amul logo, “India’s Grandmaska” is another creative addition as the mascot hands Gukesh a cake with a number candle on it-to mark him as the 18th World Chess Champion.

#Amul Topical: D Gukesh becomes the youngest ever world chess champion at 18! pic.twitter.com/0SjqME59p6

— Amul.coop (@Amul_Coop) December 13, 2024

The young man had to beat the defending champion, Ding Liren, to win the title with 7.5-6.5 in a hard-fought Game 14. The match looked to be neck and neck as Ding tried to push the tie-breaker until the last game, when Gukesh’s crucial mistake in the decisive game sent his victory through.

The Andhra Pradesh wunderkind, now 18, broke Garry Kasparov’s long-standing record of becoming world champion at 22 in 1985, surpassing it by four years. His achievement adds a new milestone to India’s growing chess legacy.

This is not Gukesh’s first appearance in an Amul Topical. When, last January of 2019, Amul awarded him the Grandmaster, he was congratulated on an ad, playing one game of chess versus the Amul Girl.

Google did not miss this scale of success. It marked Gukesh’s win with a dedicated Doodle that featured dancing chess pieces in its inimitable colors. It also allows for searching “Gukesh Dommaraju” or “D Gukesh”, which opens up a special function—a party popper button-like feature that rains confetti and chess pieces on the screen, a testament to the worldwide acknowledgement of this achievement.

Amul Pays Honors 100 Years of Raj Kapoor With Special Doodle

December 15, 2024, 12:30 pm

On December 13, Bollywood came together to celebrate 100 years of the legendary Raj Kapoor in a grand, star-studded event held in Mumbai. The Kapoor family marked the occasion by honoring the iconic actor’s birth anniversary in a heartfelt celebration.

Amul India Pays Tribute to the ‘Greatest Showman’

He is, after all, Raj Kapoor-the ‘greatest showman’ of Indian cinema-left behind an unparalleled legacy with his larger-than-life persona, timeless performances, and exceptional storytelling. Known for his groundbreaking contributions, this year would have marked Raj Kapoor’s 100th birthday. Amul India joined in the celebration by paying a heartfelt tribute with a special doodle.

Today, the doodle featured the caption, “Aaj bhi dilon pe RAJ hai. Always celebrated.” Amul’s social media post read, “#Amul Topical: Celebrating Raj Kapoor’s 100 years of ‘the greatest showman of Indian cinema’!” Fans showered the post with heart emojis, and Karisma Kapoor also appreciated the tribute, responding with heart and folded hands emojis.

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A post shared by Amul – The Taste of India (@amul_india)

PM Modi Pays Tribute to Raj Kapoor

Prime Minister Narendra Modi also paid tribute to the legendary actor through a series of heartfelt posts on X. Reflecting on Raj Kapoor’s impact, he wrote, “Today, we mark the 100th birth anniversary of the legendary Raj Kapoor, a visionary filmmaker, actor and the eternal showman! His genius transcended generations, leaving an indelible mark on Indian and global cinema.”. Shri Raj Kapoor’s passion towards cinema began at a young age and worked hard to emerge as a pioneering storyteller.

Emphasizing the depth of social and emotional substance in Raj Kapoor’s movies, PM Modi said, “His films were a work of art, emotion and even social commentary. The aspirations and struggles of a common man found their reflection in the films. The iconic characters and the unforgettable melodies that are synonymous with Raj Kapoor films still echo in hearts across the globe. The people admire how his work brings diverse themes to audiences with ease and excellence. The music of his films also is highly popular.”

Also Read: What is the Meaning behind the Iconic Logo Representing Raj Kapoor’s Vision

The Kapoor Family Meets PM Modi

Ahead of the grand celebration, the Kapoor family visited Prime Minister Narendra Modi in Delhi on December 14 to personally invite him to honor Raj Kapoor’s centenary. The meeting included Ranbir Kapoor, Alia Bhatt, Kareena Kapoor Khan, Saif Ali Khan, Karisma Kapoor, Neetu Kapoor, Riddhima Kapoor Sahni, Bharat Sahni, Rima Jain, Manoj Jain, Aadar Jain, Armaan Jain, and his wife Anissa Malhotra.

A century of Raj Kapoor is celebrating the rich and long cinematic journey that this maestro has presented for all time, and which will keep the audience across the world on their toes, alluring them through some iconic characters to unforgetting melodies and many more in between, while being an artistic masterpiece.

You May Have Been Using FAKE Amul Ghee! Spot The Difference

October 28, 2024, 4:23 pm

As the festive season approaches, the demand for ghee has surged, prompting popular dairy brand Amul to address concerns regarding counterfeit products in the market.

The company recently issued a public advisory on social media, cautioning consumers about the circulation of fake Amul ghee, specifically in one-litre refill packs, which the company has not produced for over three years. Amul’s advisory highlights that “unscrupulous agents” are distributing adulterated ghee, urging customers to be vigilant.

Duplication Proof Packaging

To combat this issue, Amul has introduced a “duplication proof” carton pack designed to prevent adulteration.

The advisory stated, “This is for your kind information that fake and spurious Amul ghee is being packed and distributed in the market by a few unscrupulous agents.”

The post included images comparing real and counterfeit packaging to help customers identify the genuine product.

The advisory added, “Amul has stopped manufacturing its 1 Litre Refill Ghee pack from more than three years and has switched over to the Duplication Proof carton pack. The new Amul ghee pack Duplication Proof carton helps to prevent any form of adulteration and is packed using highly sophisticated aseptic filling machines at our state-of-the-art ISO certificate diaries. Amul ghee is also available in Tin, Pouch and Jar packaging formats.”

Issued in Public Interest by Amul pic.twitter.com/1dsJw4aTcW

— Amul.coop (@Amul_Coop) October 22, 2024

Packaging Details

The new packaging features sophisticated aseptic filling machines from Amul’s ISO-certified facilities. In addition to the duplication proof cartons, Amul ghee is also available in tin, pouch, and jar formats.

Customer Reactions

Customer reactions to the advisory varied. One user inquired, “Is there any official website of Amul from where the products can be bought directly?”

As a consumer we can buy products like ghee etc. directly from Amul. Is there any official website of Amul from where the products can be bought directly?

— vg (@37_vg59874) October 26, 2024

Another mentioned, “I always buy Amul ghee in jars.”

A grateful customer commented, “OMG! Thank you. Have used the fake pack thinking the carton design changed.”

OMG! Thank you. Have used the fake pack thinking the carton design changed.

— मैंAnitaIA&AS (@anitashahakella) October 22, 2024

However, some users expressed frustration, with one stating, “Amul should have withdrawn the remaining packages from the market and sold them in a totally different look. How do they expect the public to scrutinise everything?”

Amul should have withdrawn the remaining packages from the market and sold them in a totally different look. How do they expect the public to scrutinise everything – we trust the brand and buy it, little realising that it might be spurious

— m Sharma (@monshaa) October 26, 2024

Others noted online delivery platforms where counterfeit Amul ghee was being sold.

Amul Honors Ratan Tata With Special Tribute Titled ‘Poore Vatan Ka Ratan’

October 11, 2024, 4:04 pm

Ratan Tata, chairman emeritus of Tata Sons, passed away on Wednesday, October 9, due to age-related health issues. Following the announcement of his death, tributes flooded in from around the globe. Among the heartfelt remembrances was a special illustration shared by Amul on Instagram, a brand recognized for its poignant topical tributes. The dairy brand honored Tata with a touching post that reflected the deep admiration for the industrialist.

The black-and-white illustration depicted Ratan Tata sitting on a chair, holding a piece of paper, alongside a younger version of himself riding a bicycle. The artwork features the text, “Poore vatan ka Ratan. Ratan Tata (1937-2024),” with the caption reading, “Amul Topical: Tribute to the business tycoon with a heart of gold.”

View this post on Instagram

A post shared by Amul – The Taste of India (@amul_india)

Once Amul posted this on their Instagram, the reactions began to flow in. “We were waiting for this! Amazing. Vatan ka ratan!” one individual commented. Another user expressed, “So much love whilst he lived and much more after he’s gone. Love & Respect to the legend of the century.” A third user added, “This really brought tears to my eyes.”

Amul has a talent for creatively commemorating prominent figures, consistently finding ways to capture public attention.

Tata was a visionary leader who guided the Tata Group during two significant periods—from 1991 to 2012, and briefly from 2016 to 2017. Even after stepping down from his official roles, he continued to be involved with the company’s charitable trusts.

‘Left In The Cold’: Amul’s Witty Topical Take As Coldplay Concert Tickets Sell Out

September 25, 2024, 1:29 pm

In a buzz of excitement and disappointment, Coldplay’s upcoming concerts in India for January 2025 have taken center stage in recent discussions. After tickets went on sale just a few days ago, many fans were left disheartened as they found themselves unable to secure passes, with reports indicating that the tickets sold out within mere seconds of being released.

Fans Express Dismay Over Ticket Sales

The lightning-fast ticket sales ignited a wave of public debate and frustration among fans of the British band. Many took to social media to express their discontent, sharing stories of their failed attempts to grab a ticket. This scenario is not new for popular music acts, but Coldplay’s massive following in India has amplified the disappointment felt by many.

HAVE A LOOK AT THE VIRAL SOCIAL MEDIA POST:

View this post on Instagram

A post shared by Amul – The Taste of India (@amul_india)

Amul’s Creative Response

As is often the case with trending events, the beloved dairy brand Amul seized the opportunity to comment on the situation through its signature topical illustration. The new artwork features the iconic Amul girl holding a microphone in front of a large computer screen displaying an image resembling Chris Martin, the lead vocalist of Coldplay. The illustration captures her in a state of shock and concern, pointing at the words “Sold Out” visible on the screen.

A Playful Nod to Fans’ Feelings

In true Amul fashion, the topical is infused with clever wordplay and humor. The text at the top reads, “Fans left in the COLD,” cleverly reflecting the disappointment of fans who couldn’t secure tickets. Additionally, the illustration references one of Coldplay’s most popular songs, rounding off the playful commentary. At the bottom, the tagline invites viewers to indulge with the words, “Amul. Fix You a snack?”

Amul Clarifies Non-Involvement in Tirumala Temple Ghee Controversy

September 21, 2024, 4:59 pm

Amid allegations surrounding the use of animal fat in the preparation of prasada at the Tirumala temple, dairy giant Amul issued a clarification on Friday, stating that it had never supplied ghee to the Tirumala Tirupati Devasthanam (TTD).

Amul response to the TTD controversy

In response to widespread social media posts, Amul posted a statement on X (formerly Twitter), confirming that its ghee has never been supplied to the temple. “We wish to inform that we have never supplied Amul Ghee to TTD,” the statement read.

Amul emphasized that its ghee is produced from pure milk fat at ISO-certified facilities and undergoes stringent quality checks as per FSSAI standards. “Amul Ghee is made from high-quality pure milk fat, and all milk received at our dairies passes through rigorous checks, including adulteration detection,” the statement added.

The controversy emerged after former Andhra Pradesh Chief Minister Chandrababu Naidu alleged that substandard ingredients, including animal fat, were used in the preparation of the famous Tirupati laddus during the YSR Congress Party (YSRCP) government’s tenure.

YSRCP leader and former Chief Minister YS Jagan Mohan Reddy responded by accusing Naidu’s Telugu Desam Party (TDP) of politicizing religious matters. “The tender process occurs every six months, and qualification criteria have not changed for decades,” Reddy said, adding that products undergo strict certification and rejected items had been flagged 18 times during his government’s tenure.

Union Health Minister JP Nadda intervened, speaking to Naidu and requesting a full report on the allegations. Nadda assured that the Centre would investigate the matter and take appropriate action based on food safety standards.

Amid the row, TDP MP Sribharat Mathukumilli claimed lab reports indicated that the ghee used in making Tirupati laddus contained a mix of vegetable oils and animal fats, including beef and pig fat. He described the findings as deeply shocking, stating that they had “shaken devotees and followers of Hinduism across the country.”

Jagan Mohan Reddy also announced plans to write to Prime Minister Narendra Modi and Chief Justice of India DY Chandrachud, accusing Naidu of distorting facts and calling for action against him.

The allegations have sparked widespread concern, with the controversy reverberating beyond Tirumala, including reports of similar issues at Simhachalam Temple. The TTD has yet to comment on the findings.

Man Exposes Worm Infested Amul Buttermilk, Demands Action: Viral Video And Pics

July 18, 2024, 10:35 am

A recent online purchase turned into a nightmare for Gajender Yadav when he discovered live worms in a carton of Amul high-protein buttermilk. Yadav took to social media platform X to express his frustration, condemning the dairy giant for the unpleasant surprise. “I am writing to express my deep dissatisfaction after discovering worms in the buttermilk I purchased recently,” he wrote, sharing photos and videos as evidence.

WATCH THE VIDEO:

? Stop Buying products from @Amul_Coop website ?

Hey Amul you have sent us WORMS along with your high protien buttermilk.

I am writing to express my deep dissatisfaction after discovering worms in the buttermilk I purchased recently. This experience was incredibly….. pic.twitter.com/vmLC4rp89z

— Gajender Yadav (@imYadav31) July 17, 2024

Yadav questioned the quality control measures of Amul, a brand he had always trusted. He posted a video showing spilled buttermilk with white worms crawling on the carton and shared a picture of the rotten buttermilk he received. “Almost half of the packets were opened/torn and the buttermilk was already rotten. An extremely bad smell was coming from the buttermilk,” he added, urging Amul to take immediate action. He also posted screenshots of an email he sent to Amul, demanding they collect the evidence for testing to avoid any false accusations later.

I have sent an email as well attaching all evidence and asked them to collect by today for their testing. I don’t want any false accusation from @Amul_Coop later.https://t.co/QpWL9fhZJQ pic.twitter.com/Za6yN4mPDh

— Gajender Yadav (@imYadav31) July 17, 2024

In an update, Yadav mentioned that Amul had apologized for the incident. He went on to say that Amul Kanpur was sending someone to fix the problem and that they would give a refund. Yadav was requested to get rid of the infected boxes and denied their offer to replace the product.

Update 2

Call received from Amul Head Office, Gujarat. They are SORRY FOR THE INCIDENT. They have checked the timeline & as per them…..this happened because of delay from their logistics team/partner. They have assured me that they are taking this incident very seriously

— Gajender Yadav (@imYadav31) July 17, 2024

Yadav later received a call from Amul’s Gujarat Head Office. “They are sorry for the incident. They have checked the timeline and, as per them, this happened because of a delay from their logistics team/partner. They have assured me that they are taking this incident very seriously,” he shared.

In his concluding remarks, Yadav advised Amul to ensure dairy products are delivered within three days, emphasizing that delays harm the brand’s reputation. Amul promised to pass on the feedback and work on improving their delivery process.

Yadav’s post quickly went viral, drawing shocked reactions from the public.

Middle Class Hit Hard By Amul Milk Price Surge: Customers Question The Hike

June 3, 2024, 10:52 am

Amul milk price decision to increase by 2 rupees, customers are expressing concerns, noting a recurring trend of price hikes following elections.

The cost of a one-litre pouch of Amul Taaza milk, previously priced at Rs 54, has now risen to Rs 56, while Amul Gold, previously at Rs 66, is now Rs 68.

This sudden increase has triggered mixed reactions, particularly from the middle class, who feel the pinch of rising expenses. Many customers find even a 2 rupee hike burdensome.

“Some customers voiced frustration, citing the difficulty for the middle class. They suggest gradual increases rather than a sudden jump,” said one customer.

Echoing similar sentiments, another noted, “After elections, everything seems to go up, leaving us helpless.”

However, some remain unfazed by the Amul milk price hike. “An increase of 1 or 2 rupees doesn’t bother me much. They have their business to run too,” commented another.

Amul’s decision to raise prices by approximately Rs 2 per litre has impacted all markets across the country.

In a statement, Amul attributed the increase to a 3-4% rise in MRP, which is lower than average food inflation. Notably, there had been no price increase in major markets since February 2023.

The hike was attributed to increased operation and milk production costs. Amul highlighted that member unions raised farmer prices by 6-8% over the last year.

“Amul ensures that almost 80 paise of every rupee paid by consumers for milk and milk products goes to milk producers. This price revision aims to sustain remunerative milk prices for our producers and encourage higher milk production,” the statement concluded.

Amul Milk Price Hiked by 2 Rs Per Litre from June 3

June 3, 2024, 4:15 am

The Gujarat Cooperative Milk Marketing Federation (GCMMF) announced a Rs 2 per litre increase in the price of Amul milk across all variants, effective from Monday. This decision stems from the rise in operational and production costs. Consequently, the price of Amul milk pouches will rise by Rs 2 per litre nationwide.

Jayen Mehta, MD of GCMMF, confirmed the price hike, stating that the last adjustment occurred in February 2023. The increase aims to offset the heightened production expenses, ensuring fair compensation for farmers.

Following the hike, revised prices for variants like 500 ml Amul buffalo milk, Amul Gold milk, and Amul Shakti milk will be Rs 36, Rs 33, and Rs 30, respectively. Despite the increment, the rise in maximum retail price (MRP) remains within the 3-4% range, notably lower than average food inflation.

GCMMF emphasized that since February 2023, there had been no price adjustment for fresh pouch milk in significant markets. The decision reflects the ongoing challenge of rising operational and production costs within the milk industry.

GCMMF’s policy ensures that nearly 80 paise of every rupee paid by consumers for milk and its derivatives goes to milk producers. This revision aims to sustain favorable milk prices for producers, thereby stimulating increased milk production.

Amul Pays Tribute To Anasuya Sengupta’s Cannes 2024 Win, But How?

May 28, 2024, 12:40 pm

As Indians, including Bollywood celebrities, extended their congratulations to Anasuya Sengupta for her historic win at the esteemed Cannes Film Festival, Amul also joined the celebration.

Sengupta made history by becoming the first Indian to win the Best Actress award at the prestigious Cannes Film Festival. She clinched the award in the Un Certain Regard section for her exceptional performance in “The Shameless,” directed by Bulgarian filmmaker Constantin Bojanov.

Amul, renowned for its creative advertising, released a topical featuring the iconic Amul girl holding a buttered bread slice next to Sengupta, proudly displaying her Cannes award. The topical’s wordplay cleverly read “Cannesuya Sengupta,” accompanied by the tagline, “Amul. Indulge Shamelessly.”

The Instagram post of the topical was captioned “#Amul Topical: Celebrating first Indian actor to win Best Actress at Cannes Film Festival!”

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Social media was abuzz with praise for Amul’s timely tribute. One user commented, “Very well deserved win! Congratulations.” Another user expressed in Bengali, “Ki mishti daekh eta (Look how sweet this is)”.

A third Instagram user remarked, “At this point, Amul is the only one giving acknowledgement and appreciation to Indians who achieve something on a large scale! Kudos to the social media team for being so effing awesome”.

Known for its quirky and timely topicals, Amul regularly celebrates iconic moments and achievements, spanning sports, movies, music, and more.

Bengaluru Woman Orders Amul Ice Cream On Zepto, Receives ‘Oily Frothy Liquid’ Instead

May 21, 2024, 12:07 pm

A Bengaluru resident ordered a tub of Amul ice cream from the quick commerce company Zepto. Upon opening it, she was surprised to find “oily frothy liquid” instead. She shared her disappointment on X, describing the ice cream as “gross stuff.”

“Wonder what Amul is adding to their ice creams these days,” wrote author and columnist Dr. Nandita Iyer on X. She recounted her experience, saying, “Ordered Amul vanilla gold from Zepto and opened it instantly. An oily, frothy liquid has separated. Gross stuff.”

“Also, this Zepto store isn’t keeping its freezer powered on for sure,” she further remarked. Following the post’s popularity, Zepto responded, “Hi, We regret this unpleasant experience. Could you please DM us your registered contact details or order ID? Our team will shortly get in touch with you.”

Iyer responded to Zepto’s comment, stating she had “interacted with customer service in chat” and had “alerted them about the state of frozen food items.”

“Already wasted 5 mins interacting with customer service on chat and alerted them that your storage of frozen food is not right. Maybe a food inspector needs to pay the stores a visit,” she added in the comments section.

One individual shared, “Had ordered milk which split after boiling. Zepto wanted pics of the packet (who keeps them?!) so no refund. The next time it happened and I sent pics they said: ‘Need real-time pics or videos’. Is it standard practice to take videos of boiling milk? But thankfully got a refund.”

“Exact same experience with Amul gold vanilla ice cream ordered via Zepto. Surprisingly, the regular Amul ice cream turned out fine,” added another. Iyer responded, “Maybe this gross liquid is the ‘gold’ in Amul gold.”

“I had similar experiences with Zepto many times and stopped ordering ice creams. Prefer Zomato for food items,” said a third. In response, Iyer said, “Deleting the app and slowly all of them. Going to go back to supermarket shopping gradually.”

A fourth commented, “The last 3 times I ordered dairy from Zepto, I had food poisoning (in Mumbai) – 3 times in a row! Have stopped ordering fresh goods from them now despite how fast and good the service is, just can’t risk it. Zepto clearly expanded too fast and doesn’t have chilled storage capacity.”

“Damn! I was about to buy this. Oily froth looks dangerous. Can’t trust Amul products. Bought Amul ghee from a store. Not even 1% of it smelled like ghee. Very bad,” expressed a fifth.

Amul Plans to Enter the Organic food Market

April 28, 2024, 12:46 pm

In a recent interview with Sonali Krishna, the senior editor of Times Now, Jayen Mehta, the MD of Amul, announced that they will enter the organic food market.

When asked about his decision, the MD Jayen Mehta said, that if you produce food without Fertilizers and pesticides. There is a market for it. He further that we will create a market that will offer consumers the option of certified lab-tested organic products at an affordable price in comparison to other organic products.

With this plan, Amul believes that the organic food market will further expand. In which, the producers will benefit. He further emphasized that with the help of natural farming practices, the soil will benefit.

Vision for the FMCG Market

When asked about his vision for the FMCG market or whether he will compete with bigger companies, MD Jayen Mehta said, that in the FMCG market especially in the organic space, more than the competition, collaboration in this market will be more beneficial.

Elaborating more on the collaboration point, he opined that if 20% of the Indian market gets into organic space, the GDP of the agriculture sector will double.

Future Plans of Amul

Later in the interview, The MD of Amul talked about plans about the company.

Jayen Mehta revealed that the goal is to become the 5th largest dairy globally by 2026. Which now holds the 8th position as the largest processor of milk. Gradually, they plan to climb towards the position of Number 1.

CM Stalin writes to Amit Shah to ask Amul to stop buying milk in Tamil Nadu

May 25, 2023, 3:07 pm

Tamil Nadu Chief Minister MK Stalin urged Union Home Minister Amit Shah on Thursday to order the Gujarat-based dairy company Amul to stop buying milk in the southern state immediately.

In a letter to Mr Shah, Mr Stalin alerted the Centre to the problems associated with the Kaira District Cooperative Milk Producers’ Union’s (Amul) purchase of milk from the Tamil Nadu milk shed area.

According to Mr Stalin, the state government has just learned that Amul installed chilling facilities and a processing factory in Krishnagiri district using its multi-state cooperative licence.

Amul has intended to purchase milk from FPOs and SHGs in the nearby Tamil Nadu districts of Krishnagiri, Dharmapuri, Vellore, Ranipet, Tirupathur, Kancheepuram, and Tiruvallur.

In India, it is customary to allow cooperatives to flourish without encroaching on each other’s milk-shed space. Given the current milk scarcity situation in the nation, such cross-procurement is against the spirit of “Operation White Flood” and will make things worse for consumers.

The milk shed area of Aavin (TN Co-operative Milk Producers Federation), which has been fostered in true cooperative spirit over decades, is violated by AMUL’s conduct.

This action by AMUL will create unhealthy rivalries among cooperatives that are involved in sourcing and selling milk and milk-related products. Regional cooperatives have been the cornerstone of dairy development in the states, and they are better equipped to support producers, involve consumers, and protect them from arbitrary price increases.

Workers from the Karnataka Rakshana Vedike protesting Amul’s entry were detained

April 10, 2023, 4:27 pm

Police apprehended several Karnataka Rakshana Vedike workers in Bengaluru during a protest against Amul’s entry into the state.
Workers from the Karnataka Rakshana Vedike protested by burning Amul products. Amul recently announced plans to sell dairy goods in Bengaluru, which enraged the opposition Congress and JD(U).

Karnataka Chief Minister Basavaraj Bommai who is in the national capital called out Congress and JD(S) for doing politics over the Amul issue at the elections.
“Nandini is a very good brand of our State…Congress and JD(S) doing politics at the time of elections,” said Bommai.

Earlier in the day, Congress Karnataka chief D K Shivakumar visited a Nandini Milk parlour in the Hassan amid the ongoing charges and counter-charges between the ruling BJP and the Opposition Congress and JD(S) over Amul’s announcement of foraying into the Karnataka market.Shivakumar expressed support for Karnataka’s homegrown milk brand Nandini, which he claimed is better that that of the Gujarat-based dairy cooperative Amul.
He was seen buying and consuming Nandini products.

“We already have Nandini which is a better brand than Amul…We don’t need any Amul…our water, our milk, and our soil is strong,” Shivakumar.
“In Karnataka, it’s a question of our farmer’s rights. More than 70 lakh farmers produce milk and give it to Nandini. Gujarat’s Amul is also by farmers. But it’s not right to push Amul forward and Nandini back. Their (BJP) government has not provided any help to farmers. We have to save our product and our farmers,” Shivakumar said.
The Congress leader said that the ruling BJP government had “raised the prices of all dairy products and they haven’t done any help to farmers. In between, we are in the situation where we can’t sell milk.”

Bharatiya Janta Party (BJP) had hit out at the Congress for running a “misinformation campaign.”
BJP state general secretary Ravi Kumar stated that Nandini is on the number two position in India ever since BJP came to power in Karnataka.

“Nandini is on the number two position in the whole country, so in the coming days, we will also export to different countries, this is our idea. Nandini products are supplied in Andhra Pradesh and Telangana. Nandini’s milk is also used to make laddoos in Tirupati temple,” added Ravi Kumar.

BJP leader Amit Malviya had on Sunday tweeted, “There is a reason why India doesn’t TRUST Congress. They LIE! Latest being the misinformation campaign that Karnataka Milk Federation, which owns Nandini, is going to merge with Amul. Here are the facts – BJP has done far more to strengthen KMF and make Nandini a global brand,” tweeted BJP leader Amit Malviya.

“KMF is the nation’s second-largest milk cooperative – KMF has depots in Maharashtra, Goa, Andhra Pradesh, Telangana and Tamil Nadu. 15 per cent of KMF’s total sales is outside Karnataka – Nandini is exported to Singapore, UAE and many other countries – Amul and KMF are NOT merging,” tweeted Malviya.

“Under the BJP, Karnataka is a milk surplus state. Dairy farmers are doing very well. – Congress, which is shedding crocodile tears for brand Nandini, opposed the anti-cow slaughter bill, approved of our nandinis being slaughtered – BJP plans to make Nandini a bigger brand,” he added.

Amul vs Nandini controversy: Congress’ Shivakumar visits Nandini parlour, says Karnataka brand stronger than Amul

April 10, 2023, 1:48 pm

Congress Karnataka chief D K Shivakumar on Monday visited a Nandini Milk parlour in the Hassan amid the ongoing charges and counter charges between ruling BJP and the Opposition Congress and JD(S) over Amul’s announcement of foraying into the Karnataka market.

Shivakumar expressed support for Karnataka’s homegrown milk brand Nandini, which he claimed is better that that of the Gujarat-based dairy cooperative Amul. He was seeing buying and consuming Nandini products “We already have Nandini which is a better brand than Amul…We don’t need any Amul…our water, our milk, and our soil is strong,” Shivakumar told ANI.

“In Karnataka, it’s a question of our farmer’s rights. More than 70 lakh farmers produce milk and give it to Nandini. Gujarat’s Amul is also by farmers. But it is not right to push Amul forward and Nandini back. Their (BJP) government has not provided any help to farmers. We must save our product and our farmers,” Shivakumar said.

The Congress leader said that the ruling BJP government had “raised the prices of all dairy products and they haven’t done any help to farmers. In between we are in the situation where we can’t sell milk.”

Meanwhile, Police detained workers of Karnataka Rakshana Vedike in Bengaluru, who protested over Amul’s entry into the State. Amul had recently announced that it will sell dairy products in Bengaluru following which Opposition Congress and the JD(U) expressed their protest.

Bharatiya Janta Party (BJP) has hit out at the Congress for running a “misinformation campaign.” State BJP general secretary Ravi Kumar stated that Nandini is on number two position in India ever since BJP came to power in Karnataka.

“Nandini is on number two position in the whole country, so in the coming days, we will also export to different countries, this is our idea. Nandini products are supplied in Andhra Pradesh and Telangana. Nandini’s milk is also used to make laddoos in Tirupati temple,” added Ravi Kumar.

BJP state general secretary Aswathnarayan said that former chief ministers Siddaramaiah of the Congress and HD Kumaraswamy of JD(S) along with some others like DK Shivakumar had been over the past few days spreading misinformation and “hulla gulla.”

Here are the facts – BJP has done far more to strengthen KMF and make Nandini a global brand,” tweeted BJP leader Amit Malviya. Malviya in a series of tweets clarified that Amul will not be entering Karnataka and both Amul and KMF sell their products across quick-commerce platforms.

“Amul is NOT entering Karnataka – Both Amul and KMF sell their products across quick-commerce platforms – KMF’s turnover went up by 10,000 crore after BJP came to power in 2019. In 2022, turnover stood at 25,000 crore, of which 20,000 crore went back to farmers of Karnataka,” he Tweeted.

His statement comes on the heels of Karnataka Leader of Opposition (LoP) and Congress leader Siddaramaiah tweet on Sunday that the State’s milk product was affected since the day union cooperative minister Amit Shah spoke about the possibility of a merger between the Karnataka Milk Federation and Amul.

“KMF is nation’s second largest milk cooperative – KMF has depots in Maharashtra, Goa, Andhra Pradesh, Telangana and Tamil Nadu. 15 per cent of KMF’s total sales is outside Karnataka – Nandini is exported to Singapore, UAE and many other countries – Amul and KMF are NOT merging,” tweeted Malviya.

There is a reason why India doesn’t TRUST Congress. They LIE! Latest being the misinformation campaign that Karnataka Milk Federation, which owns Nandini, is going to merge with Amul. Here are the facts
– BJP has done far more to strengthen KMF and make Nandini a global brand
1/n pic.twitter.com/HWdvCjqxfK

— Amit Malviya (@amitmalviya) April 9, 2023

Malviya further stated that under the BJP government, Karnataka has become a milk surplus state and that the dairy farms are doing very well.

Amul MD RS Sodhi quits; Jayen Mehta takes charge

January 9, 2023, 6:57 pm

Amul’s managing director RS Sodhi stepped down from his post at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), also known as Amul on Monday. Talking to the media Sodhi confirmed the news and said, “I was on extension. The board has accepted my resignation.” However, Jayen Mehta, COO of Amul was given charge of Managing Director.

RS Sodhi ousted as Amul MD; Jayen Mehta takes charge

January 9, 2023, 6:53 pm

Amul’s managing director RS Sodhi stepped down from his post at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), also known as Amul on Monday.

Meanwhile, in the board meeting of the Federation at Gandhinagar the decision was taken, and with immediate effects, Jayen Mehta, COO of Amul was given charge of Managing Director.

Picture Source: India TV

Moreover, the statement was issued in which GCMMF Chairman Shamalbhai Patel and Vice Chamrian Valamjibhai Humbal signatures were there which mentioned that with immediate effect the organization decided to end the services of RS Sodhi as Managing Director of the Federation.

Talking to the media Sodhi confirmed the news and said, “I was on extension. The board has accepted my resignation.”

However, 40 years back Sodhi joined GCMMF as a sales officer and for the last two years Sodhi was on an extension. Since June 2010 Sodhi had been made the MD of GCMMF and before that Sodhi was the President of the Indian Dairy Association.

Amul congratulates Ranbir Kapoor, Alia Bhatt, as they welcome baby girl

November 8, 2022, 2:38 pm

Bollywood couple Alia Bhatt and Ranbir Kapoor welcomed their baby girl after which the dairy brand Amul shared a post and congratulated the new parents.

In the poster of Amul, both the actors are seen holding their baby girl.

Meanwhile, the couple has been receiving wishes and congratulatory messages from Bollywood actors and fans.

Taking to Instagram Amul wrote, “#Amul Topical: Star couple welcome a baby daughter!” The post reads, “ALIA bhetti and Utterly Daughterly Delicious.”

Earlier on November 6 (Sunday), the couple become the proud parents of a baby girl, and via Instagram post, Alia wrote, “And in the best news our lives:- Our baby is here…and what a magical girl she is. We are officially bursting with love – Blessed and obsessed PARENTS!!! Love love love Alia and Ranbir.”

Moreover, on Sunday the couple reached the Sir HM Reliance Hospital in Mumbai and later gave the good news.

After that Alia’s mother Soni Razdan and Ranbir’s mother, Neetu Kapoor spotted arriving at the hospital.

During her pregnancy, Alia shared cute pictures with her fans.

Earlier on 14 April 2022, the couple tied the knot in an intimate ceremony, and in June 2022 the ‘Brahmastra’ couple announced their pregnancy by sharing a cute picture.

However, Akshay Kumar, Kartik Aaryan, Madhuri Dixit, Arjun Kapoor, Shweta Bachchan, Mouni Roy, Rhea Kapoor, and many more congratulated the couple.

Talking about Alia and Ranbir’s work they were recently seen in the action film ‘Brahmastra: Part 1- Shiva’ which is directed by Ayan Mukherjee.

Furthermore, Ranbir Kapoor will be next seen in the movie alongside Shraddha Kapoor which is directed by Luv Ranjan.

Henceforth, Alia will be next seen in the movie ‘Rocky Aur Rani Ki Prem Kahani’ alongside Ranveer Singh which is directed by Karan Johar.