He said, “I want to salute the little children between 5 and 7 years of age. The nation’s consciousness has been awakened. I have heard from countless families that 5-7-year-old children tell their parents that they do not want to play with foreign toys. When a 5-year-old child makes such a resolution, it reflects the spirit of self-reliant India in him and ‘Aatmanirbhar Bharat’ runs through his veins.”

The PM also praised the Indian toy business in his monthly “Mann ki Baat” radio show in July, stating that exports had increased to Rs 2,600 crore from Rs 300-400 crore.

Last year, the prime minister urged people to be “vocal for local toys,” noting that India imports roughly 80% of toys, with millions of rupees flowing to foreign countries. He stressed the importance of changing this situation.

Modi had made a pitch for boosting the nation’s position in what he called the “Toyconomy,” or the economic aspects of the toys and gaming industry, noting that India’s share of the global toy market, which is estimated to be 100 billion dollars (over 7.5 lakh crore), is only about 1.5 billion dollars (over 11,000 crore).