Japan has become a prime travel destination in recent years, offering a mix of cultural, historical, and modern experiences. However, an unusual trend is now captivating visitors—snow shoveling.
Tourists Flock to Japan for Snow Experiences
During the Spring Festival holiday, which falls between January and February, Japan witnesses a surge in international visitors. While traditional attractions like shopping and historic landmarks remain popular, more travelers are seeking distinctive activities. In Sapporo, one of the world’s snowiest cities, heavy snowfall is a part of daily life, and now, tourists are eager to experience it firsthand.
Snow Removal Tours Gain Popularity
According to a report by South China Morning Post (SCMP), Tobu Top Tours is offering a unique experience where visitors can ride in a specialized snow removal vehicle and observe the snow-clearing process. This Sapporo-based tour company introduced the activity as an exclusive local attraction.
For those wanting an even more immersive experience, small groups of up to six people can participate in snow shoveling for a fee of 250,000 yen (approx. ₹1 lakh). The activity not only allows tourists to engage with local culture but also supports community efforts in managing heavy snowfall.
Homestays Cash In on the Snow Trend
Apart from organized tours, several homestays in Hokkaido have started offering snow removal truck rides to attract more guests. What was once seen as a strenuous chore for locals has now become a profitable tourist experience.
Japan Witnesses Record-Breaking Tourist Influx
The Japan National Tourism Organization (JNTO) reported that 3.78 million foreign tourists visited Japan in January, breaking the previous record of 3.48 million set in December 2024. This marks a 40.6% increase compared to the same period last year.
One key factor behind the surge was the Lunar New Year celebrations, which brought an influx of tourists from neighboring countries. Winter sports and seasonal attractions remain a top choice among visitors.
Countries Leading the Tourism Boom
According to JNTO data, South Korea had the highest number of visitors to Japan, followed by Taiwan and Australia. Additionally, there was a significant rise in tourists from other regions, including:
- China, Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, and India
- The United States, Canada, and Mexico
- The United Kingdom, France, Germany, Italy, Spain, the Nordic regions, and the Middle East
Concerns Over Over Tourism
While the tourism boom benefits Japan’s economy, it has also sparked concerns about over tourism. Some visitors fail to adhere to local etiquette, and overcrowding in small areas is becoming a growing issue for residents.
Japan’s government continues to explore ways to balance tourism growth while preserving local culture and infrastructure.
