Selena Gomez and Hailey Bieber have unfollowed each other on Instagram, sparking fresh speculation of tension between the two, once thought to be on better terms. The move, first reported by X account @BuzzingPop on June 19, arrives amid renewed rumours about Hailey and Justin Bieber’s troubled marriage.
Selena Gomez and Hailey Bieber Unfollow Each Other Again
While Hailey has denied divorce rumours, the couple continues to face relentless scrutiny. Fans believe the unfollowing may reflect more than just personal differences—it could signal deeper issues brewing behind the scenes.
Gomez dated Justin Bieber on and off from 2011 to 2018. After they split for good, Bieber married Hailey Baldwin in the same year. Their quick marriage led many fans to suspect an overlap between the two relationships.
From Public Support to Subtle Shade
Back in 2022, things seemed to cool down when Selena and Hailey posed for a now-viral photo together at a public event. Selena even asked fans to stop bullying Hailey, and the two began following each other on Instagram in 2023.
They also supported each other subtly—Hailey liked Selena’s engagement post to Benny Blanco in December, and Selena returned the love by liking a post celebrating Hailey’s beauty brand.
However, recent moves hint at rising tension. After Hailey’s beauty label was acquired by E.l.f. Cosmetics in a $1 billion deal, Rare Beauty, Selena’s makeup brand, posted two images of her with the caption, “Still here.” Many fans saw this as a subtle dig at Hailey’s brand success.
Whether it’s coincidental or carefully calculated, fans are once again reading between the lines. The unfollows may not be the final word, but they’ve certainly reignited the drama. Some fans are also expressing online how they are tired of this beef between the two entrepreneurs. They wish for them to stop fighting and just get on with their own lives.