Emerging Trends of Premiumisation in the Alco-Bev Industry in Indiahttps://latest.thedailyguardian.com/foodie/emerging-trends-of-premiumisation-in-the-alco-bev-industry-in-india/July 31, 2024, 4:00 amhttps://latest.thedailyguardian.com/wp-content/uploads/2024/07/4-Whiskey_Non-Branded-Img.jpgfoodieIn a bold shift from tradition, India’s new generation of alco-bev consumers are embracing luxury and refinement, moving beyond mass-market offerings. This transformation reflects the global trend of premiumisation, where consumers are willi...