<?xml version="1.0" encoding="UTF-8"?><feed><author name="PIJUSH KANTI ROY AND PRITTHISH ROY"><item><title>Ambush marketing in sports and sporting events: Ethical or unethical?</title><link>https://latest.thedailyguardian.com/others/ambush-marketing-in-sports-and-sporting-events-ethical-or-unethical/</link><pubDate>July 20, 2021, 5:49 am</pubDate><image>https://latest.thedailyguardian.com/wp-content/uploads/2021/07/77b2d4bc_3488_P_1_mr-1.jpg</image><category>Others</category><excerpt>Ambush marketing has been a topic of huge controversy. Lack of judicial mechanism to regulate unfair marketing strategies has kept the perpetrators at ease from any punishment. However, with the increase in popularity of sports and competition amo...</excerpt></item></author></feed>