Meghna Peer

RESILIENT SUPPLY CHAINS: A NEW WORLD REALITY

June 4, 2022

Global supply chain management has surely evolved throughout the years. The role of supply chains in promoting productivity has increased in significance as modern business operations become more fast-paced. Moreover, with the advent of automation, AI, and data analytics, supply chain processes can now be more streamlined than ever. However,...

A NEVER-ENDING SALES BATTLE: E-COMMERCE VS SOCIAL COMMERCE

April 26, 2022

At first thought, you might question if there is much difference between the two. After all, both e-commerce and social commerce involve buying and selling through an online platform. But in reality, social commerce offers some key differences and benefits when compared with traditional online stores. In general, social commerce...

VOICE COMMERCE & TECHNOLOGY MARKETING: TRANSFORMING THE BUSINESS AND MARKETING SPACE

November 16, 2021

The most successful innovations are the ones that quietly integrate into the very fabric of our daily lives. Prime examples are cell phones, cars, antibiotics, pacemakers, and electricity—all of which have irreversibly transformed lives globally. So much so that one day, a generation wakes up and cannot imagine life was...

HOW ARTIFICIAL INTELLIGENCE IS CHANGING THE FACE OF MARKETING GLOBALLY

August 7, 2021

Artificial Intelligence is one of the top five disruptive technologies that are bound to change the world we live in and work in. Economies run on buying and selling cycles and the circulation of money creates wealth. Marketing is the art of creating demand across domains, segments, and demographies with...

COVID, CLOUD, NEW MARKETS AND DIGITAL PARADIGMS

July 5, 2021

The Covid-19 pandemic has adversely disrupted all the sheen our Micro, Small & Medium Enterprises (MSME) sector had amassed in the last few years. Almost 82% of small businesses have been impacted due to this pandemic. It is common in today’s time that you read about the havoc this pandemic...

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