Abhishek Anand

Why immersive technologies are so much in talk?

October 23, 2024

In the last few years, the tech landscape has seen an influx of discussions around immersive technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR). From Silicon Valley boardrooms to casual social media debates, everyone seems to be talking about them. But what’s fueling this momentum? Why...

The rise of CGI in social media ads: capturing attention in a crowded digital world

October 16, 2024

Scrolling through your feed and feeling like everything looks the same? You’re not alone. Reels, product shots, influencer videos—they all start to blur together after a while. But then you see something that stops you in your tracks. It’s not just another ad—it’s an entire world brought to life with...

Generative AI for Sustainable Design and Engineering: Shaping a Greener Future

October 9, 2024

In a world grappling with environmental challenges, the intersection of technology and sustainability is becoming more critical than ever. Among the most promising developments in this space is the application of Generative AI—a branch of artificial intelligence focused on creating designs, models, and solutions autonomously. By harnessing the power of...

AI-powered augmented reality (AR) and virtual reality (VR)

October 2, 2024

Imagine a world where you can attend a concert on the other side of the globe, practice surgery without stepping foot in a hospital, or collaborate with co-workers in a virtual office — all without leaving your living room. Sounds like science fiction, right? Not anymore! Thanks to the incredible...

From concept to design: Top AI tools shaping the future of visual content creation

September 25, 2024

In the dynamic world of content creation, visuals have always played a crucial role. Whether it’s the eye-catching graphics on social media, the engaging infographics in blogs, or the compelling visuals in advertising campaigns, the ability to create stunning visual content is more important than ever. However, the process of...

The future of AR videos and ads in India & globally

September 18, 2024

Augmented Reality (AR) is rapidly transforming the world of advertising and video content. AR takes ads and videos beyond traditional formats, turning them into interactive, immersive experiences that engage consumers in new ways. From global campaigns to emerging markets like India, AR is reshaping how brands communicate with their audiences....

Why Your Business Needs an AR Catalogue Now: The Future of Shopping is here

September 5, 2024

Imagine flipping through a catalog and instantly seeing how that stylish new sofa fits into your living room, or how a pair of shoes looks on your feet—all from the comfort of your home. Welcome to Augmented Reality (AR) catalogs, where traditional shopping gets a futuristic twist. If your business...

Going phygital: The critical intersection of physical & digital Worlds

August 28, 2024

In today’s fast-paced business world, the lines between the physical and digital realms are increasingly blurred. This fusion, known as "phygital," is more than just a buzzword—it's a transformative approach reshaping how businesses engage with customers and how entrepreneurs can thrive in a rapidly evolving landscape. What Does "Phygital" Mean?...

Boosting Sales and Customer Satisfaction: The Business Benefits of AR in Home Decor

August 21, 2024

In an industry as visually driven as home decor, making the leap from browsing to buying can be daunting for customers. The uncertainty of whether a piece of furniture will truly fit or match their existing setup has long been a barrier to making confident purchases. Enter augmented reality (AR),...

Urban Planning and Construction: Using AR for Smart City Development

August 8, 2024

Imagine walking through a bustling city, where you can see not just the buildings and streets around you, but also a layer of digital information enhancing your environment. Street names, historical facts, traffic updates, and even future construction plans appear before your eyes, seamlessly blending with the physical world. This...

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