Meta Platforms CEO Mark Zuckerberg used Facebook on Monday to announce the tragic death of his dog Beast. Zuckerberg posted, along with a picture of Beast, “Enjoy heaven, little guy.” The post went viral immediately, garnering 597,000 reactions and more than 100,000 comments in just seven hours, as people globally mourned his loss and sent him condolences. Zuckerberg refused to reveal how Beast died.
Beast, a white Puli, a Hungarian Sheepdog breed was one of Zuckerberg’s best-loved dogs. The dog even had his own page on Facebook, designated as a ‘public figure’, with 2.3 million followers who visited his page on a regular basis and liked and commented on his status updates.
Humorous status updates were posted by Zuckerberg on Beast’s page from time to time, such as witty one-liners like, “I just took a dump and had Mark Zuckerberg pick it up. It was marvelous,” or “My new bone is nearly as large as I am.”
The post also included several photos of Beast with his signature dreadlocked fur, cuddling with Priscilla Chan or Zuckerberg’s kids, and even getting bathed. His bio on the page was, “I am a Puli, a breed of Hungarian Sheepdog. I reside in Palo Alto with Mark and Cilla.”
Photos on Beast’s account usually displayed tender moments of Zuckerberg and his wife Priscilla Chan snuggling their pet. The couple, who live in Palo Alto, California, have three daughters named Maxima, August, and Aurelia.
In addition to being a devoted pet parent, Zuckerberg is also the co-founder of Facebook and CEO of its parent company, Meta. As chairman, CEO, and majority shareholder, he has also employed his fortune in large-scale philanthropy work, such as starting the Chan Zuckerberg Initiative with Priscilla to fund various social causes.
