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Meet Gauravi Kumari: Jaipur Style Icon Empowering Women

Princess Gauravi Kumari of Jaipur is a modern royal making waves in fashion and social change. As a Jimmy Choo ambassador and co-founder of PDKF Store, she empowers Rajasthani women through heritage crafts while championing sustainability.

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Meet Gauravi Kumari: Jaipur Style Icon Empowering Women

Jaipur’s Princess Gauravi Kumari is redefining royalty by blending fashion with social change. Who is she, what drives her mission, where does she create impact, when did her journey begin, why is she championing women’s empowerment, and how is she making a difference? Know all the facts about the princess for social changes.

A Royal with Modern Impact

Gone are the days when royalty was all about crowns and palaces. Today’s young royals are shaping industries, and Princess Gauravi Kumari of Jaipur is leading the way. The daughter of Princess Diya Kumari, Rajasthan’s Deputy Chief Minister, Gauravi, has carved her niche in the fashion world while staying true to her roots.

 

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A post shared by Gauravi Kumari (@gauravikumari)

She represents a blend of heritage and modernity, much like her celebrated predecessor, Maharani Gayatri Devi. A graduate of New York University and an alumna of Mayo College, Gauravi was named brand ambassador for luxury footwear label Jimmy Choo last year.

But beyond the glitz, she is deeply committed to social upliftment. Through the Princess Diya Kumari Foundation (PDKF), she empowers Rajasthani women by providing them with economic independence through traditional crafts.

Gauravi Support to PDKF Store

Gauravi is co-founder of the PDKF Store, an initiative that highlights women artisans’ handcrafted products. The store not only focuses on Rajasthan’s rich heritage but also provides women with money to run their livelihoods.

 

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A post shared by Gauravi Kumari (@gauravikumari)


With its growing popularity, the venture is helping artisans gain financial independence while keeping indigenous craftsmanship alive.

Fashion & Empowerment

A regular participant at international fashion events, Kumari has been found at exclusive Dior shows, including the one at Mumbai’s Gateway of India. She also paired with Ralph Lauren for a silent auction at Jaipur’s City Palace, generating funds for PDKF.

 

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A post shared by Gauravi Kumari (@gauravikumari)

In 2023, she joined forces with designer Anita Dongre for Rewild, a fashion fundraiser promoting wildlife conservation and sustainability.

With a strong Instagram presence, Gauravi gives followers a glimpse into her dual life of modern yet deeply rooted in tradition. Whether its traditional attire is for festivals like Teej and Gangaur or participating in social change, she gracefully blends style with purpose.

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Jaipur